# Kevel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kevel

- Industry: Software
- Headquarters: Durham, US
- Website: www.adzerk.com
- Total disclosed funding: $45M
- Latest round: Series C (Mar 7, 2024)
- Investors on record: 8

## About

Based in North Carolina, US, and founded in 2010 by CEO James Avery, Kevel, f.k.a. Adzerk, Inc. operates as a developer of advertising (Ad) serving an application programming interface (API) that provides access to advertisement serving features, decision APIs for promotions, and integrates first-party data for more revenue that enables developers to build a custom ad server. In March 2024, Kevel raised USD 23 million in a Series C funding led by Fulcrum Equity Partners, with participation from Commerce Ventures, Godwin Capital Group, Iberis Capital, and Dunnhumby Ventures.

Kevel’s main products include the Kevel Ad Server and Kevel Audience. The Ad Server provides a suite of APIs for ad decisioning, campaign management, reporting, and catalog synchronization, while the Audience platform leverages first-party data for audience segmentation, activation, and predictive analytics. These tools enable businesses to launch targeted and customizable ad formats efficiently.

The company plans to use its proceeds from March 2024 funding to expand its presence in the retail media advertising space.

## Funding rounds

- Series C, Mar 7, 2024, $23M — Fulcrum Equity Partners, Commerce Ventures, dunnhumby Ventures, Iberis Capital, Godwin Capital Group
- Series B, Dec 9, 2021, $10M — Fulcrum Equity Partners, Commerce Ventures, Aperiam Ventures
- Series A, Dec 7, 2020, $11M — Fulcrum Equity Partners, Commerce Ventures, Aperiam Ventures, Food Retail Ventures
- Seed, Jul 15, 2011, $0.7M — Great Oaks Venture Capital

## Investors

- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Fulcrum Equity Partners (https://capitalatlas.ai/funds/fulcrum-equity-partners) — Series A, Series B, Series C
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Series A, Series B, Series C
- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Series A, Series B
- Food Retail Ventures (https://capitalatlas.ai/funds/food-retail-ventures) — Series A
- dunnhumby Ventures (https://capitalatlas.ai/funds/dunnhumby-ventures) — Series C
- Iberis Capital (https://capitalatlas.ai/funds/iberis-capital) — Series C
- Godwin Capital Group (https://capitalatlas.ai/funds/godwin-capital-group) — Series C