# KetoNatural Pet Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ketonatural-pet-foods

- Industry: Food
- Headquarters: Salt Lake City, US
- Website: www.ketonaturalpetfoods.com
- Total disclosed funding: $2M
- Latest round: Seed (Mar 5, 2021)
- Investors on record: 3

## About

KetoNatural Pet Foods, Inc is a Salt Lake City-based company specializing in low-carbohydrate dry dog foods that support the natural dietary needs and health of dogs.Founded in 2017 in Salt Lake City, US, KetoNatural Pet Foods, Inc develops low-carb dog food products to enhance canine health. The company was co-founded by Daniel Schulof and Michael D'Amico, with Daniel Schulof currently serving as CEO. In March 2021, the company raised USD 2 million in a Seed funding round led by Corazon Capital, with participation from Alumni Ventures Group and IrishAngels. This funding marked a significant milestone for the firm, bringing the total amount raised to USD 2 million.KetoNatural Pet Foods specializes in low-carbohydrate dry dog foods designed to align with the natural dietary needs of dogs. Their core offerings focus on providing nutrient-rich, low-carb kibble that supports healthier coats, increased energy levels, and improved digestive health for dogs. These products cater to health-conscious pet owners looking for effective solutions to issues such as obesity, diabetes, and metabolic health, predominantly serving the US market.KetoNatural Pet Foods generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. Customers can purchase their flagship low-carb dog food products via subscription models or one-time purchases through their website. The pricing for their products varies based on size and packaging, ensuring a competitive positioning in the premium pet food market, while facilitating straightforward e-commerce transactions that emphasize high-quality nutrition.KetoNatural Pet Foods plans to utilize the USD 2 million raised in March 2021 to accelerate marketing efforts, expand its product line, and grow its team, alongside investing in scientific research to validate the benefits of low-carbohydrate diets for common canine ailments. The company aims to introduce new products in the coming years and is looking to expand its presence in new geographical markets, focusing on a broader customer base across the United States.

## Funding rounds

- Seed, Mar 5, 2021, $2M — IrishAngels, Corazon Capital, Alumni Ventures Group

## Investors

- IrishAngels (https://capitalatlas.ai/funds/irishangels) — Seed
- Corazon Capital (https://capitalatlas.ai/funds/corazon-capital) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed