# Keerworld

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/keerworld

- Industry: Consumer Products
- Headquarters: Beijing, China
- Website: www.keerworld.com
- Total disclosed funding: $29M
- Latest round: Series E (Oct 12, 2015)
- Investors on record: 5

## About

Founded in 2001 and based in Beijing, China, Keerworld is a jewelry brand group that focuses on the sales of jewelry and related products. It cooperated with New World Department Store Group, Dayang Department Store Group, and other enterprises. It has about 300 operated stores. In May 2017, Keerworld closed CNY 129 million in strategic investment from new investors Longma Capital, Zhongtai Chuanghui Capital, Yongan No. 3 (Dalian) Investment Center, Shenzhen Anlinshan Asset Management, and LD Capital Culture Investment.

Keerworld is a gold jewelry brand. Its products are divided into series such as the Xingfei series, the Love and Marriage series, and the Wedding series. It provides members with services such as trade-ins, product discounts, and free cleaning. It has offline stores and online malls.

## Funding rounds

- Series E, Oct 12, 2015, $6.3M — CREDIT Prosperity Fund, Fengli Fortune
- Series D, Jul 3, 2015, $3.3M — Tianxing Capital
- Series C, Mar 25, 2015, $1.6M — Beijing Zhongguancun Gazella Fund Management
- Series B, Sep 5, 2012, $2.5M — Hejun Capital
- Series A, Jul 21, 2011, $15M — Hejun Capital

## Investors

- Hejun Capital (https://capitalatlas.ai/funds/hejun-capital) — Series A, Series B
- Beijing Zhongguancun Gazella Fund Management (https://capitalatlas.ai/funds/beijing-zhongguancun-gazella-fund-management) — Series C
- Tianxing Capital (https://capitalatlas.ai/funds/tianxing-capital) — Series D
- CREDIT Prosperity Fund (https://capitalatlas.ai/funds/credit-prosperity-fund) — Series E
- Fengli Fortune — Series E