# Keep Financial Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/keep-financial-technologies

- Industry: Financial Services
- Headquarters: Atlanta, US
- Website: http://www.keepfinancial.com
- Total disclosed funding: $9M
- Latest round: Seed (May 18, 2022)
- Investors on record: 5

## About

Based in California, US, and founded in 2022 by Rob Frohwein (CEO), and Kathryn Petralia, Keep Financial Technologies, Inc., doing business as Keep, is a financial technology company that offers businesses of all sizes to attract and retain high-profile employees by giving cash incentives. In May 2022, Keep Financial Technologies, Inc. raised USD 9 million in Seed funding led by new investor Andreessen Horowitz, with participation from other new investors Cambrian Ventures, LaunchPad Capital, Thomvest Ventures, and Work Life Ventures.

The company provides a KeepTM cash incentive platform that enables employers to offer cash bonuses to employees in the form of a 0% interest loan from their annual bonus, which is paid back by the employer over time, allowing employers to better retain employees. The company provides an employee portal through which employers can access their employee vesting accounts and transfer money.

The company intends to use the May 2022 investment to secure its debt funding that will be used to loan out money.

## Funding rounds

- Seed, May 18, 2022, $9M — Cambrian Ventures, Thomvest Ventures, Andreessen Horowitz, Worklife Ventures Management, Launchpad Capital

## Investors

- Cambrian Ventures — Seed
- Thomvest Ventures (https://capitalatlas.ai/funds/thomvest-ventures) — Seed
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed
- Worklife Ventures Management (https://capitalatlas.ai/funds/worklife-ventures-management) — Seed
- Launchpad Capital (https://capitalatlas.ai/funds/launchpad-capital) — Seed