# kaufDA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kaufda

- Industry: Internet
- Headquarters: Berlin, Germany
- Website: www.kaufda.de
- Latest round: Series A (Aug 21, 2009)
- Investors on record: 2

## About

kaufDA is an online platform dedicated to aggregating current promotional offers and prospectuses from various retailers in Germany, aimed at enhancing consumers' shopping experience.kaufDA operates as an online portal that compiles promotional offers from numerous retailers. Founded by Amla V and Shanice Bryce, the company is headquartered in Berlin, Germany. In March 2011, Axel Springer SE acquired a 74.9 percent equity interest in kaufDA for USD 40 mn, marking a significant investment for the company.kaufDA.de serves as an online portal that aggregates and displays promotional offers from various retailers in Germany. The platform provides users access to the latest deals from supermarkets, discount stores, electronics retailers, and fashion brands such as REWE, EDEKA, Lidl, and Aldi. Customers can browse offers tailored to their local area, facilitating price comparisons and selection of the best deals. The service benefits both everyday shoppers and retailers by increasing visibility across multiple geographical markets in Germany.kaufDA.de generates revenue primarily through partnerships with retailers and brands that utilize the platform to promote their offerings. The company allows retailers to present promotional materials directly to consumers, driving engagement and foot traffic to stores. Revenue may also stem from advertising fees charged to brands seeking prominent placement on the site, along with a potential subscription model for premium features or analytics services aimed at businesses enhancing their marketing strategies.The recent acquisition by Axel Springer SE is expected to bolster kaufDA's strategic initiatives. There are plans for expanding into new geographic regions, although specific targets have not been disclosed. The funding from the USD 40 mn acquisition will likely support continued development of new products and enhancements to current services, aimed at improving user engagement and increasing retailer partnerships.

## Funding rounds

- Series A, Aug 21, 2009 — DTCP, Headline

## Investors

- DTCP — Series A
- Headline (https://capitalatlas.ai/funds/headline) — Series A