# Katalyst Interactive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/katalyst-interactive

- Industry: Consumer Products
- Headquarters: Las Vegas, US
- Website: www.katalyst.fit
- Total disclosed funding: $24M
- Latest round: Series A (Dec 15, 2021)
- Investors on record: 4

## About

Katalyst Interactive Inc. is a technology company focused on revolutionizing fitness through its advanced Electromyostimulation (EMS) systems, offering efficient and time-saving workout solutions for a diverse client base.Founded in 2015 in Las Vegas, US, Katalyst Interactive Inc. develops innovative fitness solutions, primarily through their Katalyst Gen4 Training System. The company has secured a total of USD 23.60 mn in funding, with the latest investment being a Series A round led by Stripes and supported by Incisive Ventures and Unlock Venture Partners. The CEO and co-founder, Bjoern Woltermann, has extensive experience in the industry, steering the company towards a direct-to-consumer model that enhances customer engagement and product accessibility.Katalyst specializes in the development and distribution of advanced Electromyostimulation (EMS) technology, primarily embodied in their flagship product, the Katalyst Gen4 Training System. This innovative EMS suit provides users with a unique workout experience by mimicking the brain signals that activate muscle contractions, allowing for intensive muscle engagement without the need for traditional weights or gym equipment. The suit is designed to enhance fitness efficiency, offering a full-body workout in 20 minutes or less, thereby addressing the needs of individuals seeking effective and time-efficient exercise solutions. The primary target customers include fitness enthusiasts, athletes, and individuals focused on healthy aging and longevity. The Katalyst Gen4 suit is available for preorder and is marketed to a global audience, including regions such as North America, Europe, and select markets in Asia and the Middle East.Katalyst generates revenue through direct-to-consumer sales of its EMS technology products, with the Katalyst Gen4 Training System as the centerpiece of its offering. Customers secure their orders through a full payment system at the time of preorder, which provides them with exclusive discounts and ensures their place in line for product delivery. The transaction structure is designed to facilitate direct interactions with end users, bypassing traditional retail channels. The company’s strategy capitalizes on high consumer demand and promotes the value of its technology by offering a limited-time discount on reservations. As customers preorder the Katalyst Gen4, they engage in a singular transaction that underscores the premium nature of the product and the immediate payment requirement reinforces the commitment from buyers.Katalyst Interactive Inc. is focused on expanding its product lineup and market reach. The company plans to introduce new EMS products in the upcoming year, leveraging the latest funding raised from Mountain Man Ventures to enhance its product development capabilities. Additionally, Katalyst aims to penetrate new markets in Europe and Asia by 2025, targeting fitness enthusiasts and health-conscious consumers. This strategic expansion is set to capitalize on the growing demand for innovative fitness solutions globally.

## Funding rounds

- Series A, Dec 15, 2021, $24M — Stripes, Unlock Venture Partners, Incisive Ventures
- Seed, May 17, 2019 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- Stripes (https://capitalatlas.ai/funds/stripes) — Series A
- Unlock Venture Partners (https://capitalatlas.ai/funds/unlock-venture-partners) — Series A
- Incisive Ventures (https://capitalatlas.ai/funds/incisive-ventures) — Series A