# Karma Gaming

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/karma-gaming

- Industry: Travel & Leisure
- Headquarters: Halifax, Canada
- Website: www.karmagaming.com
- Total disclosed funding: $5M
- Latest round: Series A (Sep 10, 2013)
- Investors on record: 3

## About

Karma Gaming operates within the online gaming sector, specializing in premium domain name sales and branding services to enhance brand visibility for startups and established businesses.Founded in 2012 and headquartered in Halifax, Canada, Karma Gaming focuses on domain name sales and branding services within the online gaming market. The company has engaged in 4 deals, with its latest funding round being a Series A on October 5, 2016, raising USD 1.00 mn from Vanedge Capital, bringing the total amount raised to USD 1.00 mn. The company was acquired by Scientific Games in October 2016.KarmaGaming.com primarily offers premium domain name sales and associated branding services, catering predominantly to startups and established businesses within the online gaming industry. The core product is the sale of highly brandable domain names, including the notable KarmaGaming.com, which is designed to resonate with companies focused on ethical gaming practices and community engagement. The company also provides a suite of additional services such as trademark validation and filing, domain appraisal, naming contests, and AI-powered branding tools, all aimed at enhancing brand visibility and alignment. These offerings are accessible to clients globally, with a focus on markets including North America, Europe, and Asia, where online gaming and digital branding are rapidly growing.KarmaGaming.com generates revenue through direct domain name sales, which are facilitated via an online marketplace model, allowing customers to purchase premium domains for a fixed price. The primary transaction structure is a one-time purchase fee, with a potential option for payment plans that permit clients to make smaller monthly payments before full ownership. Customers typically include businesses and entrepreneurs in the tech and gaming sectors, seeking to enhance their brand identity. The pricing for individual domains, including KarmaGaming.com, reflects their market value and desirability. Additional revenue streams may include fees for trademark services and branding tools, which complement the domain sale offerings and support long-term client engagement.Karma Gaming's strategy for future growth includes the continuous expansion of its premium domain offerings and the introduction of new branding services to support clients in evolving markets. Plans are underway to enhance their service portfolio with innovative AI-powered tools aimed at increasing brand visibility and engagement, set to launch by 2024. The company intends to penetrate new geographic markets in Asia and Europe, leveraging recent funding to scale operations and enhance marketing efforts. The recent funding will bolster these initiatives, enabling Karma Gaming to adapt to the growing demand in the online gaming sector.

## Funding rounds

- Series A, Sep 10, 2013, $1M — Vanedge Capital
- Series A, Jun 3, 2013, $4M — RHO, Invest Nova Scotia

## Investors

- RHO (https://capitalatlas.ai/funds/rho) — Series A
- Invest Nova Scotia — Series A
- Vanedge Capital (https://capitalatlas.ai/funds/vanedge-capital) — Series A