# Kard Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kard-financial

- Industry: Software
- Headquarters: New York, US
- Website: www.getkard.com
- Total disclosed funding: $37M
- Latest round: Series A (Mar 28, 2022)
- Investors on record: 4

## About

Based in New York, US, and founded in 2015 by its CEO Ben Mackinnon, Kard Financial, Inc. is a technology platform that makes it easy for financial institutions to create their own customized rewards program. In October 2025, Kard Financial, Inc. raised USD 15 million in growth funding Trinity Capital Investment.

The company provides card rewarding scheme for card issuers and entities working with issuers. The firm provides predictive AI-driven loyalty programs, personalized offers, and performance marketing for card issuers and fintechs.

The company generates revenue by providing card rewarding schemes, utilizing its network with card issuers and merchants.

The company plans to use the October 2025 funding to scale operations and expand its commerce media network into new markets.

## Funding rounds

- Series A, Mar 28, 2022, $30M — Tiger Global Management, Underscore VC, Fin Capital, S12F
- Seed, Jan 31, 2022, $6.5M — Underscore VC

## Investors

- Underscore VC (https://capitalatlas.ai/funds/underscore-vc) — Seed, Series A
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series A
- Fin Capital (https://capitalatlas.ai/funds/fin-capital) — Series A
- S12F (https://capitalatlas.ai/funds/s12f) — Series A