# Kapost

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kapost

- Industry: Software
- Headquarters: Boulder, US
- Website: www.kapost.com
- Total disclosed funding: $18M
- Latest round: Series D (May 12, 2015)
- Investors on record: 11

## About

Kapost specializes in content operations software that streamlines content creation and distribution, helping businesses effectively engage customers throughout their buying journey.Kapost, founded in 2009 in Boulder, US, focuses on enhancing content operations for businesses. In May 2019, Upland Software, Inc. acquired Kapost for USD 45 million in cash, with an additional USD 5 million holdback. The company has completed a total of 7 deals.Upland Kapost offers a suite of content operations software designed to streamline and enhance the content creation, distribution, and analysis processes for businesses aiming to engage customers throughout their buying journey. The core product, Kapost, enables organizations to plan, produce, distribute, and analyze marketing content effectively, aligning with various stages of customer engagement and improving overall operational efficiency. Key features include a content strategy module called Canvas for planning initiatives, collaboration tools for team members, and a content journey builder that connects messages to targeted audiences. Additionally, the software integrates seamlessly with Salesforce to provide sales teams with tailored content based on persona, buying stage, and product line. Upland Kapost serves a diverse clientele, including marketing and sales teams in various sectors such as technology, financial services, and consumer goods, operating primarily in North America and Europe.Upland Kapost generates revenue primarily through subscription-based models for its software products, which include Kapost, alongside complementary solutions like Qvidian and Adestra. Clients typically engage in annual or multi-year contracts, providing predictable recurring revenue streams. The transaction structure focuses on Business-to-Business (B2B) relationships, where organizations subscribe to one or more of Upland's software solutions to enhance their marketing capabilities. Specific pricing plans are tailored to the needs of clients and may vary based on the scale of implementation, number of users, and additional services required, such as training and support. Flagship products like Kapost and Qvidian exemplify the company's commitment to delivering integrated solutions that drive measurable results for their customers.With the acquisition by Upland Software in May 2019, Kapost plans to leverage its resources to enhance its current product offerings and expand into new geographic regions. Specific target markets include additional sectors in North America and Europe. The recent funding will support the development of upcoming features for their software solutions and enhance integration capabilities with other platforms, which is aimed to be launched in the near future.

## Funding rounds

- Series D, May 12, 2015, $10M — Access Venture Partners, Cue Ball Capital, High Country Venture, Iron Gate Capital, Lead Edge Capital, Salesforce Ventures
- Series C, Jul 18, 2013, $5.6M — Floodgate, High Country Venture, Lead Edge Capital
- Series B, Jan 9, 2013, $0.5M — Highway 12 Ventures
- Series B, Nov 21, 2011, $0.8M — Highway 12 Ventures, High Country Venture, Circle P Capital
- Series A, Sep 10, 2010, $1.2M — Highway 12 Ventures, Zelkova Ventures, High Country Venture
- Seed, Aug 1, 2010 — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Highway 12 Ventures (https://capitalatlas.ai/funds/highway-12-ventures) — Series A, Series B
- Zelkova Ventures (https://capitalatlas.ai/funds/zelkova-ventures) — Series A
- High Country Venture (https://capitalatlas.ai/funds/high-country-venture) — Series A, Series B, Series C, Series D
- Circle P Capital (https://capitalatlas.ai/funds/circle-p-capital) — Series B
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series C
- Lead Edge Capital (https://capitalatlas.ai/funds/lead-edge-capital) — Series C, Series D
- Access Venture Partners (https://capitalatlas.ai/funds/access-venture-partners) — Series D
- Cue Ball Capital (https://capitalatlas.ai/funds/cue-ball-capital) — Series D
- Iron Gate Capital (https://capitalatlas.ai/funds/iron-gate-capital) — Series D
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series D