# Kanvas Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kanvas-labs

- Industry: Internet
- Headquarters: New York, US
- Website: www.tracks.io
- Total disclosed funding: $3M
- Latest round: Seed (Feb 25, 2014)
- Investors on record: 12

## About

Kanvas Labs, operating through its platform tracks.io, delivers innovative tracking and analytics solutions that optimize business operations across multiple sectors.Founded in 2013 in New York, US, Kanvas Labs focuses on providing robust analytics solutions. The company was acquired by AOL in August 2015, with a notable funding round of USD 1.00 mn in Seed funding from investors including Dace Ventures and KEC Ventures. The company has successfully completed 6 deals since its inception. Peter Strain serves as the CEO, leading the organization towards enhanced data capabilities.tracks.io specializes in providing robust tracking and analytics solutions designed to enhance operational efficiency for businesses across various sectors. The company’s core product offerings include comprehensive data analytics tools that enable organizations to monitor performance metrics in real time, streamline workflows, and make informed decisions based on actionable insights. These solutions cater to a diverse clientele, including e-commerce platforms, logistics companies, and digital marketing agencies, ensuring that end users can optimize their processes, improve customer experiences, and drive growth. tracks.io serves markets in North America, Europe, and Asia-Pacific, allowing customers to harness data-driven strategies tailored to their specific industry needs. By focusing on delivering high-quality insights and analytics, tracks.io positions itself as a key partner for businesses aiming to leverage data effectively.tracks.io generates revenue primarily through a subscription-based model, allowing clients to access its suite of analytics tools and services. This transactional structure typically involves annual or monthly fees, depending on the selected service tier, thereby catering to businesses of varying sizes and needs. For example, enterprise clients may engage in multi-year agreements that provide access to premium features and personalized support, while smaller businesses can opt for basic plans that align with their operational requirements. The company’s flagship products are designed to offer scalable solutions, ensuring that as clients grow, their analytics capabilities can expand accordingly. This pricing strategy fosters long-term relationships with customers, as businesses can choose plans that evolve with their changing analytics needs.Looking ahead, Kanvas Labs aims to enhance its product offerings with the launch of new analytics tools designed to provide even deeper insights into operational performance. Additionally, the company is exploring expansion into the South American and African markets by 2025, targeting businesses across various sectors that require advanced tracking solutions. The recent Seed funding of USD 1.00 mn will support these initiatives, allowing Kanvas Labs to invest in product development and market outreach.

## Funding rounds

- Seed, Feb 25, 2014, $1M — Dace Ventures, Social Starts, Scout Ventures, KEC Ventures, SierraMaya360
- Seed, Nov 1, 2013, $1M — Boldstart Ventures, Eniac Ventures, Scout Ventures, KEC Ventures, SierraMaya360
- Angel, Feb 1, 2013 — Social Starts
- Seed, Dec 21, 2011, $1M — General Catalyst Partners, Eniac Ventures, K2 Media Labs, TMT Investments, Scout Ventures, Harbor Road Ventures, Atventure.us

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Seed
- K2 Media Labs — Seed
- TMT Investments (https://capitalatlas.ai/funds/tmt-investments) — Seed
- Scout Ventures (https://capitalatlas.ai/funds/scout-ventures) — Seed
- Harbor Road Ventures — Seed
- Atventure.us — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Angel, Seed
- Boldstart Ventures (https://capitalatlas.ai/funds/boldstart-ventures) — Seed
- KEC Ventures (https://capitalatlas.ai/funds/kec-ventures) — Seed
- SierraMaya360 (https://capitalatlas.ai/funds/sierramaya360) — Seed
- Dace Ventures (https://capitalatlas.ai/funds/dace-ventures) — Seed