# Kanisi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kanisi

- Industry: Internet
- Headquarters: London, UK
- Website: www.rotorvideos.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Jan 30, 2017)
- Investors on record: 2

## About

Kanisi Ltd operates Rotor Videos, a platform that enables musicians to effortlessly create high-quality music videos and promotional content without advanced editing skills. The service is tailored for artists and content creators.Founded in 2012 in London, UK, Kanisi Ltd specializes in video production solutions, particularly for the music industry. The company has undergone no significant pivots or changes in business operations and is not known to be a subsidiary. It was co-founded by Diarmuid Moloney and Simon Hamilton. In January 2017, the company raised GBP 350,000 during a SEED funding round led by The FSE Group, bringing the total amount raised to GBP 350,000 at a post-money valuation of GBP 1.48 million.Rotor Videos specializes in providing an innovative platform for musicians to create high-quality music videos and promotional video content without requiring advanced editing skills. Their core offering includes an intuitive video creation engine that analyzes users’ music and selected video clips to generate professional-quality videos in minutes. The platform boasts access to a library of over one million stock video clips, allowing users to craft unique video content suitable for social media, streaming services, and various promotional needs. With over 150 professionally-designed video styles and the capability to apply filters, text, and promotional messaging, Rotor's solutions cater to a diverse clientele, including independent artists, record labels, and content creators. The services are available in multiple geographical markets, particularly in North America and Europe, enabling a wide reach across the music industry.Rotor Videos operates on a transaction structure that allows users to create videos for free, with payments required only for downloads. This transactional model includes a pricing system where customers purchase credits to access specific video creation services, each associated with varying costs. For example, a credit could be allocated for producing a Spotify Canvas video, a short looping clip designed for Spotify tracks, while higher credit amounts may be required for full-length music videos or specialized services such as lyric videos and album artwork animations. This direct-to-consumer approach allows artists and content creators to access video production resources efficiently and at a fraction of traditional costs, thus facilitating a sustainable revenue stream for the company.Kanisi Ltd plans to leverage its recent SEED funding of GBP 350,000 to enhance its platform capabilities and expand its service offerings. The company is focusing on launching new features that will improve user experience and simplify the video creation process. Additionally, there are intentions to target new markets in Asia and Latin America by 2024, aiming to increase its user base in these regions. The funding will be utilized to support product development and marketing efforts to facilitate this growth.

## Funding rounds

- Seed, Jan 30, 2017, $0.4M — The FSE Group, Ascension

## Investors

- The FSE Group — Seed
- Ascension (https://capitalatlas.ai/funds/ascension) — Seed