# Kanga

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kanga

- Industry: Software
- Headquarters: New York, US
- Website: www.kanga.gg
- Latest round: Seed (Jul 19, 2018)
- Investors on record: 1

## About

Kanga is an innovative gaming platform that enhances user experiences through real-time analytics and community features, aimed at improving engagement and performance for gamers.Kanga, founded in 2018 in New York, US, operates as a gaming platform focusing on analytics and community features for gamers. The company was acquired by Riot Games in October 2021 from BAM Ventures, with financial terms undisclosed. Kanga has participated in 2 deals since its inception.Kanga.gg specializes in providing innovative solutions designed to enhance the gaming experience for users through its core offerings, which include a suite of digital tools aimed at improving player engagement and performance. Their primary product is a gaming platform that integrates real-time analytics, personalized feedback, and community-driven features, empowering gamers to optimize their skills and connect with others in the gaming community. Launched recently, these services address specific challenges faced by gamers, such as performance tracking and social interaction, thereby aiming to foster a more immersive and collaborative gaming environment. Kanga.gg targets a diverse customer base, primarily composed of individual gamers and competitive gaming teams that operate in various markets, including North America and Europe. These products are positioned to serve both casual players looking to enhance their gaming experience and professional teams seeking advanced analytics to gain a competitive edge.Kanga.gg generates revenue through a subscription-based model, offering several tiers of service that cater to different segments of the gaming community. Clients can access premium features, such as advanced performance analysis and personalized coaching, through monthly or annual subscription plans. The company also engages in partnerships with gaming organizations and event organizers, providing them with tailored services that enhance their competitive offerings and event experiences. This structure allows Kanga.gg to create a steady stream of revenue while adapting its pricing strategies to match the diverse needs of both individual gamers and professional entities. Their flagship services are designed not only to enhance individual gameplay but also to support broader community engagement, ensuring a sustainable business model in the rapidly evolving gaming landscape.In the future, Kanga plans to develop and launch new products aimed at expanding their gaming platform capabilities. Specific release dates have yet to be announced. The company is also targeting expansion into new markets in Asia and Australia, with plans to establish a presence by 2023. The recent acquisition by Riot Games is expected to provide strategic resources that will support these growth initiatives.

## Funding rounds

- Seed, Jul 19, 2018 — BAM Ventures

## Investors

- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Seed