# kale

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kale

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.kalecard.com
- Total disclosed funding: $3.8M
- Latest round: Seed (Mar 21, 2022)
- Investors on record: 2

## About

Based in New York, US, and founded in 2021 by Isha Patel (CEO), and Luis Molina (CTO), Palette Technologies, Inc., doing business as, Kale, is a start-up that encourages loyal customers of a product to advertise the products they consume. In March 2022, Palette Technologies, Inc. raised USD 3.75 million in seed funding led by new investor Forerunner Ventures, with participation from another new investor Pear VC.

Kale has devised a method in which returning buyers of a product will receive monetary incentives ranging from 5% to 100% of the price paid if the consumers publish a review of the product on social media. This approach is used to increase product reach through word-of-mouth marketing, as opposed to past marketing techniques that paid influencers large sums of money for a poor job.

## Funding rounds

- Seed, Mar 21, 2022, $3.8M — Forerunner Ventures, Pear VC

## Investors

- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed
- Pear VC (https://capitalatlas.ai/funds/pear-vc) — Seed