# Kalahari Biltong

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kalahari-biltong

- Industry: Food
- Headquarters: Cambridge, US
- Website: www.eatbiltong.com
- Latest round: Seed (Oct 16, 2017)
- Investors on record: 1

## About

Kalahari Biltong specializes in creating high-protein, low-carb biltong snacks, offering a variety of flavors and formats suited for health-conscious consumers. The company emphasizes quality and traditional production methods.Kalahari Biltong was founded in 2015 in Cambridge, US, by Robinson Ginsburg and Tyler Noyes. The company focuses on producing biltong, a traditional South African air-dried beef snack, and has undergone a steady business strategy since its inception. As of October 2017, Kalahari Biltong secured SEED funding from AccelFoods, which supported the company's operational growth. The company has engaged in one deal to date, aiming to establish a firm presence in the snack market.Kalahari Snacks specializes in the production and distribution of biltong, a traditional South African air-dried beef snack. The company offers a diverse range of flavor profiles and product formats, including individual bags, assorted packs, and whole biltong slabs that consumers can slice themselves. The core offerings are designed to cater to health-conscious consumers who seek high-protein, low-carb snack options, appealing particularly to those following dietary lifestyles such as keto, paleo, and Whole30. Kalahari Snacks targets a wide demographic, including outdoor enthusiasts, athletes, and snack aficionados in various regions, with distribution channels spanning online retail, specialty food stores, and fitness-related outlets, primarily focusing on markets across the United States.Kalahari Snacks generates revenue through direct-to-consumer sales as well as potential partnerships with retailers and wholesalers. Consumers can purchase products such as the flagship biltong slabs and snack packs directly from the company’s online store, with pricing structured around individual items and assorted bundles aimed at enhancing customer convenience and value. The business model is centered on single transactions, where customers can select from a variety of options, including 2oz bags, 1oz snack packs, and gift cards. The company encourages repeat purchases through subscription models or loyalty programs, thereby fostering customer retention and consistent revenue streams.Kalahari Biltong is planning to launch new product lines that cater to expanding dietary preferences, with specific details and release dates to be announced in the near future. The company aims to penetrate additional markets beyond the United States, targeting regions such as Europe and Asia by 2024. The funding received in October 2017 will be utilized to support these expansion efforts and enhance production capabilities to meet growing consumer demand.

## Funding rounds

- Seed, Oct 16, 2017 — AF Ventures

## Investors

- AF Ventures (https://capitalatlas.ai/funds/af-ventures) — Seed