# Kaizhuo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kaizhuo

- Industry: Software
- Headquarters: Beijing, China
- Website: www.kzhuo.com.cn
- Total disclosed funding: $33M
- Latest round: Series A (Mar 19, 2015)
- Investors on record: 1

## About

Kaizhuo is a dining interaction platform that connects various users, including influencers and culinary enthusiasts, to facilitate social dining experiences and engage in group discussions.Founded by Fan Yang, Kaizhuo operates as a dining interaction platform, facilitating social dining experiences for users. The company is headquartered in Beijing, China. In March 2015, Kaizhuo successfully raised CNY 200 million during its Series A funding round led by Tiantu Capital, bringing its total amount raised to CNY 200 million.Kaizhuo offers a comprehensive dining interaction platform that connects diverse users, including influencers and culinary enthusiasts. The core services focus on social dining experiences where users can post updates, engage in group discussions, and alleviate daily life stress. Users can organize group meals, share costs, and benefit from promotions offered by merchants registered on the platform. The platform allows users to reward dining companions through a unique tipping system, effectively reducing their meal costs. Kaizhuo targets a broad customer base across major metropolitan areas in China, appealing to food lovers and social diners seeking cost-effective options.Kaizhuo generates revenue primarily through transactional interactions on its platform. Users engage in dining experiences using a digital currency system, earning and redeeming rewards. The platform's operation model encourages merchants to offer discounts, driving user participation and transaction volume. Partnerships with restaurants and businesses enhance visibility and promote patronage through exclusive deals. Revenue strategies focus on the benefits users gain from engaging with the platform, rather than fixed service fees, fostering loyalty among users and clients.With the recent CNY 200 million raised in March 2015, Kaizhuo plans to enhance its platform by developing new features to improve user engagement and experience. The company aims to expand its services into additional major cities across China by the end of 2023, targeting regions with high dining and social interaction potential. The funding will be utilized to support product development, marketing efforts, and establishing partnerships with more merchants to increase offerings.

## Funding rounds

- Series A, Mar 19, 2015, $33M — Tiantu Capital

## Investors

- Tiantu Capital (https://capitalatlas.ai/funds/tiantu-capital) — Series A