# KAERU

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/kaeru

- Industry: Financial Services
- Headquarters: Japan
- Website: www.kaeru-inc.co.jp
- Total disclosed funding: $0.9M
- Latest round: Series A (Aug 8, 2024)
- Investors on record: 5

## About

Based in Japan, KAERU Inc. d.b.a KAERU offers a mobile application that assists users in their daily shopping and prevents unnecessary spending.

Established in 2020 and based in Tokyo, Japan, KAERU Inc established by Representative Director & CEO Tomohiro Okada  along with Katsuhiko Fukuda as Director & COO operates as a shopping assistant mobile app. In July 2026, KAERU raised an undisclosed amount of venture funding from Akigin Capital Partners.

The company's mobile app provides features including reminding the user to buy things when they are at the store, taking pictures of things that the user bought, and more. It also provides kaeru card which is a prepaid card that can be used for payment at various stores such as convenience stores and supermarkets, just like a credit card. The card provides features to set the amount of money the user can use each day, this helps to prevent unnecessary spending. 

KAERU generates revenue on a subscription/fee basis rather than from transactions. For individual users, card issuance, delivery, top-ups and purchases are free, while the KAERU card carries a monthly usage fee that is auto-debited from the user's balance on the 1st of each month; memo-only users remain free. For its business lines serving care and disability facilities, social welfare councils and guardians, fees vary by contracted plan and number of enrolled users and are billed to the institution, with some plans carrying no corporate cost.

Using the July 2026 third-party allotment underwritten by the Akita Bank affiliated Akigin NEXT Fund, KAERU plans to strengthen its service-delivery system, accelerate product development, and expand adoption across welfare and care sites nationwide. It aims to deepen tie-ups with regional financial institutions building on its Akita Bank and Tama Shinkin Bank relationships to build a cash-independent money flow for seniors and people with disabilities, while scaling its business brands, including national rollout through the tocotoco disability group-home franchise.

The company will use the July 2026 funding to strengthen its service provision system, advance product development, and expand dissemination to welfare sites nationwide.

## Funding rounds

- Series A, Aug 8, 2024, $0.9M — UNITED, inc., Tsukui Capital, Meinan M&A, OKB Capital, Kanpo Next Partners

## Investors

- UNITED, inc. — Series A
- Tsukui Capital (https://capitalatlas.ai/funds/tsukui-capital) — Series A
- Meinan M&A — Series A
- OKB Capital (https://capitalatlas.ai/funds/okb-capital) — Series A
- Kanpo Next Partners (https://capitalatlas.ai/funds/kanpo-next-partners) — Series A