# JW Player

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jw-player

- Industry: Media
- Headquarters: New York, US
- Website: www.jwplayer.com
- Total disclosed funding: $99M
- Latest round: Series E (Jun 24, 2021)
- Investors on record: 5

## About

Founded in 2008 and based in New York, US, LongTail Ad Solutions, Inc., doing business as JW Player, develops and operates an online media player that enables users to publish and stream content. CEO Dave Otten, Adam Fawer, Brian Rifkin, and Jeroen Wijering co-founded the company and raised venture capital financing from private equity investors, including Cue Ball Capital, Greycroft Partners, and Headline. In June 2021, LLR Partners led a USD 100 million series E funding for LongTail Ad Solutions, Inc.

The company's development team provides a PaaS (platform-as-a-service)-based online media player that offers video hosting, publishing, advertising, and analytics solutions for a network of viewers, companies, and individual bloggers. The platform also offers audience engagement solutions to help improve business video revenue.

The company generates revenue by providing subscription-based audience engagement services for various business applications.

The June 2021 funding will help LongTail Ad Solutions, Inc. to accelerate product innovation, grow the team, and expand its global footprint across sales, marketing, and channel partnerships.

## Funding rounds

- Series E, Jun 24, 2021, $54M — LLR Partners
- Series D, Jan 5, 2016, $20M — Greenspring Associates, Headline, Greycroft, Cue Ball Capital
- Series C, Sep 17, 2014, $20M — Greenspring Associates, Headline, Greycroft, Cue Ball Capital
- Series B, Nov 5, 2012, $5M — Greycroft, Cue Ball Capital

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series B, Series C, Series D
- Cue Ball Capital (https://capitalatlas.ai/funds/cue-ball-capital) — Series B, Series C, Series D
- Greenspring Associates (https://capitalatlas.ai/funds/greenspring-associates) — Series C, Series D
- Headline (https://capitalatlas.ai/funds/headline) — Series C, Series D
- LLR Partners (https://capitalatlas.ai/funds/llr-partners) — Series E