# JUUL Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/juul-labs

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.juullabs.com
- Total disclosed funding: $679M
- Latest round: Series E (Jun 26, 2018)
- Investors on record: 8

## About

JUUL Labs, Inc. is a company specializing in electronic nicotine delivery systems (ENDS), offering alternatives to traditional smoking through innovative products that cater to adult smokers.Founded in 2007 and headquartered in San Francisco, US, JUUL Labs, Inc. focuses on developing electronic nicotine delivery systems. The company was co-founded by Adam Bowen, Orange Qian, and Scott Van Valkenburgh. JUUL Labs raised funding totaling USD 707.126 mn, with the latest round being a venture funding in 2023 from Trog Hawley Capital.JUUL Labs, Inc. primarily offers a portfolio of electronic nicotine delivery systems (ENDS), with its flagship product being the JUUL device. This device utilizes nicotine salt technology to provide users with an alternative to traditional combustible cigarettes. Launched in 2015, the JUUL device is designed for adult smokers aiming to transition away from conventional tobacco products. In addition, the company offers a range of JUULpods containing flavored nicotine liquid cartridges compatible with the device, targeting adult smokers in North America, Europe, and select international markets.JUUL Labs generates revenue primarily through the sale of its JUUL devices and JUULpods, marketed to both consumers and retail partners. Transactions occur through a direct-to-consumer model, with products available online and in brick-and-mortar retailers. The company emphasizes regulatory compliance, ensuring products are marketed and sold only to adult consumers to prevent underage use. Strong market presence and consumer loyalty within the adult smoking demographic support its revenue streams.JUUL Labs, Inc. plans to utilize the recent funding of USD 707.126 mn to support the launch of new products and expand into additional markets. Specific upcoming products and their release dates have yet to be disclosed. The company aims to penetrate new geographic regions, although detailed plans have not been released. The investment from Trog Hawley Capital will provide necessary resources to enhance product offerings and market reach.

## Funding rounds

- Series E, Jun 26, 2018, $574M — Fidelity Investments, Tiger Global Management, D1 Capital Partners
- Series D, Mar 17, 2017, $51M — Fidelity Investments, Sand Hill Angels, Tao Capital Partners, Sivia Capital
- Series D, Dec 19, 2016, $4.4M — Fidelity Investments, Sand Hill Angels, Tao Capital Partners, Sivia Capital
- Series C, Jun 4, 2015, $40M — Fidelity Investments, Sand Hill Angels, Tao Capital Partners, Sivia Capital
- Series C, Mar 24, 2015, $6.5M — Fidelity Investments, Sand Hill Angels, Tao Capital Partners, Sivia Capital, M13
- Series B, May 5, 2011, $3.2M — Tao Capital Partners, PAX Labs Inc.

## Investors

- Tao Capital Partners (https://capitalatlas.ai/funds/tao-capital-partners) — Series B, Series C, Series D
- PAX Labs Inc. — Series B
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series C, Series D, Series E
- Sand Hill Angels (https://capitalatlas.ai/funds/sand-hill-angels) — Series C, Series D
- Sivia Capital — Series C, Series D
- M13 (https://capitalatlas.ai/funds/m13) — Series C
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series E
- D1 Capital Partners (https://capitalatlas.ai/funds/d1-capital-partners) — Series E