# Justt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/justt

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.justt.ai/
- Total disclosed funding: $80M
- Latest round: Series C (Dec 19, 2024)
- Investors on record: 4

## About

Justt Ltd., an Israel-based company, specializes in AI-driven chargeback solutions that help merchants effectively recover lost revenue through automated processes.Justt Ltd. offers an AI-based chargeback solution, designed to aid merchants in revenue recovery from disputes. Founded in 2020 in Tel Aviv, Israel, the company has completed 5 deals to date. The founders include Dmitry Che and Kirill Petrov, while the current CEO is Joshua Kaiser. In December 2024, Justt raised USD 30 mn in Series C funding, led by Zeev Ventures with participation from F2 Venture Capital and Oak HC/FT Partners. This round represents the total amount raised by the company so far.Justt's core offerings revolve around a fully automated, AI-based chargeback solution designed to help merchants recapture lost revenue effectively. The platform employs advanced AI technology to create dynamic arguments that customize evidence documents for chargeback representment, thereby enhancing win rates in disputes. Justt's services target a wide array of industries, including e-commerce, travel, and subscription-based businesses, catering to clients who face challenges related to friendly fraud and chargebacks. The company connects to over 500 data points, ensuring that the most relevant evidence is utilized in each case, and provides features such as pre-chargeback alerts and integration with platforms like Ethoca and Verifi. Justt's solutions are marketed primarily to businesses in North America, Europe, and Australia, where the demand for efficient chargeback management solutions is significant.Justt's revenue model centers around a performance-based structure where fees are only charged upon successful recovery of chargeback funds. The company engages in B2B transactions with merchants, offering subscription-based access to its platform, which includes features tailored to optimize chargeback management. Merchants typically provide their transaction data either through direct API integration or periodic CSV uploads, enabling Justt to enhance win rates and streamline the dispute process. This model aligns the company's success with that of its clients, as Justt only charges clients when the chargeback lifecycle is completed and funds are secured. The platform emphasizes continuous improvement and adaptation to industry changes, further positioning Justt as a strategic partner for its client base in navigating the complexities of chargebacks and fraud prevention.In December 2024, Justt Ltd. raised USD 30 mn in Series C funding, which will be utilized for global expansion, advancing artificial intelligence technology, and achieving profitability. The company plans to launch new products that enhance their AI capabilities and is targeting expansion into additional markets in Europe and Asia by the end of 2025.

## Funding rounds

- Series C, Dec 19, 2024, $30M — Oak HC/FT, Zeev Ventures, F2 Venture Capital
- Series B, Nov 16, 2021, $50M — Oak HC/FT
- Seed, Jun 20, 2018 — Pretiosum Ventures

## Investors

- Pretiosum Ventures (https://capitalatlas.ai/funds/pretiosum-ventures) — Seed
- Oak HC/FT (https://capitalatlas.ai/funds/oak-hc-ft) — Series B, Series C
- Zeev Ventures (https://capitalatlas.ai/funds/zeev-ventures) — Series C
- F2 Venture Capital (https://capitalatlas.ai/funds/f2-venture-capital) — Series C