# Justos Consultoria e Serviços em Seguros Ltda

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/justos-consultoria-e-servicos-em-seguros-ltda

- Industry: Insurance
- Headquarters: Sao Paulo, Brazil
- Website: www.justos.com.br
- Total disclosed funding: $37M
- Latest round: Series A (Oct 24, 2021)
- Investors on record: 5

## About

Based in Brazil, Justos Consultoria e Serviços em Seguros Ltda operates as a digital insurance platform, providing flexible and transparent auto insurance solutions for modern consumers.Founded in 2020, Justos Consultoria e Serviços em Seguros Ltda specializes in innovative auto insurance services. The company has completed 3 deals, with its most recent funding round occurring on April 24, 2023, when it raised BRL 32.5 million from MSR Capital and other investors. The founders, Antonio Molins, Dhaval Chadha, and Jorge Soto, aimed to transform traditional insurance practices with a digital-first approach.Justos is a digital platform specializing in monthly auto insurance, aimed at modern consumers seeking flexibility and transparency in their insurance coverage. The core offering, Justos Auto Insurance, eliminates traditional constraints such as long-term commitments, waiting periods, and complex jargon. Customers benefit from a transparent app that allows them to track their insurance status, manage claims through voice commands, and receive discounts based on safe driving behavior. Justos serves a diverse clientele across Brazil, focusing on users who prefer a digital-first approach to insurance, emphasizing convenience and customer engagement. The company has positioned itself in major markets, including São Paulo, Rio de Janeiro, Espírito Santo, Minas Gerais, and the southern and northeastern regions of Brazil, catering to a wide range of consumers looking for comprehensive auto insurance solutions.Justos operates its revenue model primarily through monthly subscriptions for its auto insurance services. Customers are charged on a recurring basis, with the potential for discounts and rewards based on their driving behaviors, such as safe driving practices. This structure not only encourages responsible driving but also enhances customer retention, as users are rewarded for their positive actions. Justos is committed to providing tailored insurance plans, allowing customers to customize their coverage options to better suit their needs. The direct-to-consumer approach facilitates seamless transactions, ensuring a user-friendly experience while reinforcing the company's emphasis on transparency and accessibility within the insurance market.In April 2023, Justos Consultoria e Serviços em Seguros Ltda raised BRL 32.5 million in venture funding from MSR Capital to support the development of its technology and geographic expansion. The company plans to introduce new products designed to further enhance customer engagement in the insurance space. Future expansions will target new markets across Brazil, reinforcing their commitment to accessibility and convenience in insurance offerings.

## Funding rounds

- Series A, Oct 24, 2021, $34M — Granite Asia, Kaszek Ventures, Ribbit Capital, BigBets, Softbank Latin America Ventures
- Seed, May 27, 2021, $2.8M — Kaszek Ventures, BigBets

## Investors

- Kaszek Ventures (https://capitalatlas.ai/funds/kaszek-ventures) — Seed, Series A
- BigBets — Seed, Series A
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series A
- Ribbit Capital (https://capitalatlas.ai/funds/ribbit-capital) — Series A
- Softbank Latin America Ventures (https://capitalatlas.ai/funds/softbank-latin-america-ventures) — Series A