# Justo, S.A.P.I. de C.V.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/justo-s-a-p-i-de-c-v

- Industry: Internet
- Headquarters: Mexico City, Mexico
- Website: www.justo.mx
- Total disclosed funding: $227M
- Latest round: Series B (Apr 7, 2022)
- Investors on record: 10

## About

Justo, S.A.P.I. de C.V., based in Mexico, operates a digital marketplace that efficiently connects consumers with a diverse range of grocery and household products, enhancing the shopping experience through online convenience and home delivery.Founded in 2019 and headquartered in Mexico City, Justo, S.A.P.I. de C.V. provides an online platform for grocery shopping. The firm has completed a total of 8 deals, with its most recent funding round taking place on October 17, 2024, where it raised USD 50.00 mn led by General Atlantic. The company was co-founded by Alejandro Sisniega, Ricardo Finger, and Ricardo Weder, with Ricardo Weder serving as CEO.Justo.mx specializes in providing a digital marketplace that connects consumers with a wide range of grocery and household products. The platform streamlines the shopping experience, allowing users to efficiently browse, select, and purchase items online for home delivery. Justo.mx addresses consumer challenges such as time constraints and accessibility to quality groceries, primarily serving urban dwellers in major metropolitan areas across Mexico. The company's product offerings include fresh produce, pantry staples, and household essentials, emphasizing quality and reliable service.Justo.mx generates revenue through direct-to-consumer transactions on its online platform. Customers pay for selected items, along with potential delivery fees based on location and order size. The company also utilizes subscription services for the regular delivery of essential goods, catering to those who prefer to automate their shopping. This approach fosters customer loyalty while ensuring a seamless purchasing process for groceries and household items.In October 2024, Justo, S.A.P.I. de C.V. raised USD 20 mn in venture debt from new investor HSBC México, as part of a total funding of USD 70 mn in debt and equity. The company plans to utilize this funding to expand its operations within Mexico, enhance operational efficiencies, and innovate in the e-commerce sector. These initiatives aim to broaden its market reach and product offerings, aligning with its growth strategy in the competitive landscape of the grocery e-commerce market.

## Funding rounds

- Series B, Apr 7, 2022, $152M — Foundation Capital, General Atlantic, Tarsadia Investments, Quiet Capital, Arago Capital, Citius
- Series A, Feb 9, 2021, $65M — Foundation Capital, General Atlantic, Nazca
- Seed, Oct 23, 2019, $10M — Foundation Capital, Nazca, FEMSA Comercio, S.A. de C.V.
- Seed, Sep 4, 2019 — Foundation Capital, 500 Global, Vas Ventures, Quiet Capital

## Investors

- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed, Series A, Series B
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Vas Ventures (https://capitalatlas.ai/funds/vas-ventures) — Seed
- Quiet Capital (https://capitalatlas.ai/funds/quiet-capital) — Seed, Series B
- Nazca (https://capitalatlas.ai/funds/nazca) — Seed, Series A
- FEMSA Comercio, S.A. de C.V. — Seed
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series A, Series B
- Tarsadia Investments — Series B
- Arago Capital (https://capitalatlas.ai/funds/arago-capital) — Series B
- Citius (https://capitalatlas.ai/funds/citius) — Series B