# JustInCase

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/justincase

- Industry: Insurance
- Headquarters: Tokyo, Japan
- Website: www.justincase.jp
- Total disclosed funding: $9.6M
- Latest round: Series A (Dec 9, 2019)
- Investors on record: 8

## About

Based in Japan, JustInCase, Inc. operates as an innovative insurance company, providing unique coverage options designed to meet diverse customer needs and enhance user experience.JustInCase, Inc. is a Tokyo-based insurance provider founded in 2016 that specializes in unique insurance products. The company has undergone strategic developments, enhancing its offerings to serve the Japanese market effectively. Hiroo Koizumi, the founder, has been pivotal in shaping the company's vision. The latest funding round, a Series B, raised JPY 570.000 mn, bringing the total amount raised to JPY 570.000 mn. JustInCase has completed a total of 6 deals, with the most recent deal occurring on November 22, 2024, when Sony Financial Group Inc. fully acquired the company from several investors, including Coral Capital and DeNA.JustInCase, Inc. offers a diverse array of innovative insurance products aimed at providing unique coverage solutions. Their core offerings include a collaborative cancer insurance plan that allows users to share premium costs, a smartphone insurance policy with discounts for safe usage, and short-term accident insurance designed for specific events like sports or family gatherings. Other products such as the Simplified Hospitalization Insurance and Walking Benefits Insurance cater to various health, accident, and device protection needs, demonstrating JustInCase's focus on enhancing user experience and addressing contemporary insurance demands.JustInCase generates revenue through direct-to-consumer transactions, with customers purchasing tailored insurance products. Their cancer insurance plan utilizes a shared premium model, benefiting clients through lower rates in larger groups, while smartphone insurance premiums can be adjusted based on safe usage behavior. The pricing for products like Simplified Hospitalization Insurance offers multiple plans, allowing for customer flexibility and affordability. Overall, JustInCase employs a customer-centric approach to deliver accessible insurance solutions aligned with current market demands.Looking forward, JustInCase plans to expand its product line and develop new offerings following its recent acquisition by Sony Financial Group Inc. This acquisition, finalized on November 22, 2024, aims to introduce new business lines and innovative insurance products under the Sony Financial umbrella. The company strategically targets broader market expansion beyond Japan, aiming to enter additional regions as its product offerings evolve.

## Funding rounds

- Series A, Dec 9, 2019, $9.2M — Globis Capital Partners, Itochu, Global Brain, DeNA, SBI Investment, LINE Ventures, SBI Shinsei Corporate Investment, Coral Capital
- Seed, Feb 7, 2018, $0.3M — Coral Capital
- Seed, Nov 16, 2017, $0.1M — Coral Capital

## Investors

- Coral Capital — Seed, Series A
- Globis Capital Partners (https://capitalatlas.ai/funds/globis-capital-partners) — Series A
- Itochu — Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- DeNA — Series A
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series A
- LINE Ventures (https://capitalatlas.ai/funds/line-ventures) — Series A
- SBI Shinsei Corporate Investment (https://capitalatlas.ai/funds/sbi-shinsei-corporate-investment) — Series A