# JustFoodForDogs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/justfoodfordogs

- Industry: Consumer Products
- Headquarters: Irvine, US
- Website: www.justfoodfordogs.com
- Total disclosed funding: $89M
- Latest round: Series C (Sep 1, 2020)
- Investors on record: 1

## About

JustFoodForDogs, LLC is a US-based company focused on providing fresh, human-grade dog food tailored to meet specific health needs through scientifically formulated nutrition.JustFoodForDogs, LLC specializes in creating fresh, human-grade nutrition for dogs, founded in 2010 and headquartered in Irvine, California. The company has secured two funding deals, with the most recent being a Series C round in September 2020, led by L Catterton, raising a total of USD 68.00 mn. The founder, Shawn Buckley, has a background in the pet food industry, while Julian Mack currently serves as CEO.JustFoodForDogs offers a range of fresh, human-grade dog food options including fresh frozen meals, pantry-stable meals, and veterinary-prescribed diets that cater to various health needs. These products, developed by veterinary nutritionists, are designed to enhance canine health and appeal to health-conscious pet owners as well as veterinarians looking for dietary solutions.JustFoodForDogs generates revenue through direct-to-consumer sales and retailer partnerships. The company's subscription service encourages regular purchases with incentives such as 50% off the first order, while individual transactions focus on fresh meals and tailored diet plans. Their revenue model is supported by the sale of high-quality products aimed at specific health concerns for pets.In September 2020, JustFoodForDogs raised USD 68 million in a Series C funding round to enhance its product offerings and expand into new markets. The company plans to launch new product lines focusing on specific health needs and aims to increase its presence in urban areas across the US. The recent funding will be utilized to support these initiatives and enhance distribution channels, ensuring broader accessibility for its premium dog food options.

## Funding rounds

- Series C, Sep 1, 2020, $68M — L Catterton
- Series C, Apr 25, 2017, $21M — L Catterton

## Investors

- L Catterton (https://capitalatlas.ai/funds/l-catterton) — Series C