# JustAI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/justai

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.getjust.ai/
- Total disclosed funding: $20M
- Latest round: Series A (May 13, 2026)
- Investors on record: 5

## About

Established in 2024 and based in California, US, Choice AI Inc., trading under the name JustAI, formerly Just Words, operates as a software development company offering a platform that enables users and businesses to personalize messaging with artificial intelligence. Some of the firm's clients are tumblr, Pinterest, Goldman Sachs, MERCARi, etc. In June 2026, JustAI raised USD 17 million in series A funding led by Base10 Partners, with participation from Woodline Partners, GordonMD Global Investments, Y Combinator and PeakXV Partners. The firm, as of August 2024, is led by its co-founders, Neha Mittal (CEO) and Jeff Hara.

Just Words harnesses AI-driven technology to offer hyper-personalized marketing solutions. Since its inception, the company has emerged as a leader in AI-powered automation. Its services include automated content creation, personalized messaging, and dynamic content optimization. By leveraging machine learning, the platform predicts user behavior, automates A/B testing, and provides real-time content adjustments to enhance engagement and conversion rates. The company will use the June 2026 funding to expand its engineering and go-to-market teams, deepen its infrastructure, and extend its platform into additional marketing use cases.

## Funding rounds

- Series A, May 13, 2026, $19M — Y Combinator, Base10 Partners, Woodline Partners, GordonMD Global Investments, Peak XV Partners
- Seed, Aug 27, 2024, $1.7M — Y Combinator, Peak XV Partners

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A
- Peak XV Partners (https://capitalatlas.ai/funds/peak-xv-partners) — Seed, Series A
- Base10 Partners (https://capitalatlas.ai/funds/base10-partners) — Series A
- Woodline Partners — Series A
- GordonMD Global Investments (https://capitalatlas.ai/funds/gordonmd-global-investments) — Series A