# Just Spices

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/just-spices

- Industry: Food
- Headquarters: Dusseldorf, Germany
- Website: www.justspices.de
- Total disclosed funding: $15M
- Latest round: Series B (Nov 4, 2019)
- Investors on record: 4

## About

Just Spices GmbH enhances culinary experiences by providing a diverse range of high-quality spice blends and seasonings for home cooks and food enthusiasts, primarily operating in the European market.Founded in 2012 and headquartered in Dusseldorf, Germany, Just Spices GmbH specializes in creating unique spice blends. The company has successfully engaged in five funding rounds, culminating in a Series B round in December 2021, raising EUR 13.00 mn from investors such as Coefficient Capital and Five Seasons Ventures, contributing to a total amount raised of EUR 13.00 mn and a current valuation of EUR 78.94 mn. The firm was founded by Ole Strohschneider, who has not been noted for previous ventures.Just Spices specializes in offering a diverse range of high-quality spice blends and seasonings designed to enhance culinary experiences for home cooks and food enthusiasts. Their core product offerings include various spice mixes tailored for specific uses, such as meat, vegetables, salads, and baked goods. The blends are crafted from 100% natural ingredients, free from artificial additives, catering to health-conscious consumers who prefer unprocessed flavors in their meals. Just Spices targets a wide customer base, including individual consumers, food bloggers, and professional chefs, and operates primarily in the European market, with significant sales in Germany, Austria, and Switzerland, as well as expanding presence in other EU countries. The company aims to solve the everyday challenge of meal preparation by providing easy-to-use spice solutions that elevate the taste of everyday dishes.In the most recent year, 2021, Just Spices generated revenue of EUR 65,361,395.70, with an EBITDA of EUR -8,076,213.30, indicating its financial performance within the competitive spice market.Following its acquisition by The Kraft Heinz Company, completed in January 2022, Just Spices GmbH intends to expand its market presence beyond Germany, Spain, Austria, and Switzerland. The recent funding will be utilized to strengthen product development and market penetration strategies, allowing the company to better anticipate trends in consumer tastes and preferences. Additionally, Just Spices is focused on designing new products to launch in the coming years, further enhancing its product lineup.

## Funding rounds

- Series B, Nov 4, 2019, $15M — Five Seasons Ventures, Coefficient Capital
- Series A, Aug 1, 2015 — Doehler Ventures
- Seed, Jan 1, 2014 — Monkfish Equity

## Investors

- Monkfish Equity (https://capitalatlas.ai/funds/monkfish-equity) — Seed
- Doehler Ventures (https://capitalatlas.ai/funds/doehler-ventures) — Series A
- Five Seasons Ventures (https://capitalatlas.ai/funds/five-seasons-ventures) — Series B
- Coefficient Capital (https://capitalatlas.ai/funds/coefficient-capital) — Series B