# Jude

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jude

- Industry: Healthcare
- Headquarters: London, UK
- Website: www.wearejude.com/
- Total disclosed funding: $4.2M
- Latest round: Seed (Sep 4, 2023)
- Investors on record: 2

## About

Based in London, UK, and founded in 2021, The Wise Collective Ltd, doing bussiness as Jude, operates as a healthcare company dedicated to shattering bladder taboos and raising awareness about incontinence. In September 2023, Jude raised USD 4.24 million in seed funding co-led by new investors Eka Ventures and Joyance Partners, with participation from individual investors. As of 2024, the company is led by its CEO, Peony Li.

The company's platform offers fully biodegradable bladder-care essentials, 100% plant-based liners, pads, and clinically tested supplements. The firm hosts free weekly chats with medical experts to give bladder care self-care advice and health hacks.

## Funding rounds

- Seed, Sep 4, 2023, $4.2M — Joyance Partners, Eka Ventures

## Investors

- Joyance Partners (https://capitalatlas.ai/funds/joyance-partners) — Seed
- Eka Ventures (https://capitalatlas.ai/funds/eka-ventures) — Seed