# Joyous

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/joyous

- Industry: Software
- Headquarters: Auckland, New Zealand
- Website: www.joyoushq.com
- Total disclosed funding: $16M
- Latest round: Series A (Sep 28, 2021)
- Investors on record: 3

## About

Joyous Limited specializes in enhancing communication and operational efficiency for frontline workers and leadership teams through a comprehensive platform that aggregates real-time insights and streamlines feedback without traditional barriers.Joyous Limited, founded in 2017 in Auckland, New Zealand, focuses on improving workplace communication and operational efficiency. The company has raised NZD 15.00 mn in Series A funding led by Square Peg, with participation from Icehouse Ventures and returning investor AirTree Ventures. The most recent funding round took place on September 28, 2021. The firm's founders include Anabela Campinho, Lupita Infante, and Michael Carden, while Tong Kanokporn serves as CEO.Joyous offers a suite of products designed to enhance communication and operational efficiency for frontline workers and leadership teams. The core product is a platform that aggregates real-time insights from frontline employees, streamlining feedback into actionable plans without the need for email or app logins. This functionality supports various sectors, including operations, sales, HR, customer experience, and safety, facilitating better decision-making and collaboration across teams. The platform aids in understanding frontline perspectives, which are crucial for optimizing processes and enhancing employee engagement. Joyous products cater to a diverse clientele, including large organizations and enterprises that operate across markets such as North America, Europe, and Asia, thereby addressing the unique challenges of various industries.Joyous generates revenue primarily through a subscription-based model, allowing clients to purchase either one-off campaigns, bundled services, or ongoing subscription plans. The pricing structure is designed to accommodate varying business needs, with offerings tailored to specific use cases such as the Cost Optimizer and the Growth Accelerator. Clients engage with the platform to derive insights that help improve operational efficiencies, increase sales conversions, and enhance employee experiences. This involves direct transactions where organizations pay for access to the platform and its features, enabling them to implement high-impact campaigns quickly. By providing a multifaceted approach to feedback and action planning, Joyous aligns its revenue generation strategies with the needs of its customers.Joyous Limited plans to leverage its recent Series A funding of NZD 15.00 mn, raised in September 2021, to enhance its product offerings and expand into new markets. The company is focusing on developing new features and tools aimed at improving user engagement and operational efficiency. Additionally, Joyous aims to target growth in specific regions, including North America and Europe, within the next two years, further broadening its market presence and customer base.

## Funding rounds

- Series A, Sep 28, 2021, $10M — Square Peg, AirTree Ventures, Icehouse Ventures
- Seed, Nov 20, 2019, $3.8M — AirTree Ventures
- Seed, Jul 11, 2018, $1.5M — AirTree Ventures, Icehouse Ventures

## Investors

- AirTree Ventures (https://capitalatlas.ai/funds/airtree-ventures) — Seed, Series A
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed, Series A
- Square Peg (https://capitalatlas.ai/funds/square-peg) — Series A