# Joyned

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/joyned

- Industry: Internet
- Headquarters: Jerusalem, Israel
- Website: www.joyned.co
- Total disclosed funding: $8M
- Latest round: Series A (Dec 14, 2023)
- Investors on record: 4

## About

Joyned is an Israeli company that specializes in traffic acquisition solutions for the travel industry, enhancing collaborative trip planning through its unique platform that streamlines the booking process for group travelers.Founded in 2017 in Jerusalem, Israel, Joyned provides a platform that facilitates group travel planning. The company's founders include Jonathan Abraham, Michael Levinson, and Yonatan Avraham, with Jonathan Abraham serving as CEO. Joyned has successfully raised USD 8.00 mn in Series A funding on December 14, 2023, led by Reach Markets and participated by Lucerne Investment Partners, Sentor Investments, and Velocity Ventures. The company has completed a total of 2 deals.Joyned offers a unique traffic acquisition solution designed specifically for the travel industry. Its core product, the Joyned platform, facilitates collaborative trip planning by enabling users—referred to as planners—to invite their co-travelers directly into the booking process. This collaborative approach addresses the fact that 89% of travel decisions involve group consensus, thereby enhancing the booking experience on travel websites. Clients, including OTAs, hotel chains, and ski operators, benefit from Joyned’s features like the Trending Tab, which highlights relevant travel offerings based on group interactions and provides actionable insights derived from user discussions and behaviors. Joyned's products are primarily targeted at markets in North America and Europe, where online travel booking is increasingly dominated by collaborative decision-making.Joyned generates revenue through subscription-based partnerships with travel businesses that integrate its platform into their existing booking systems. The transactional structure is designed to support B2B relationships, where travel operators and agencies subscribe to use Joyned's services to enhance their websites' capability to engage multiple users simultaneously. Revenue is driven by the effectiveness of the platform in increasing conversion rates and average revenue per user (ARPU) for its clients. The platform is expected to provide meaningful insights that empower travel businesses to refine their marketing strategies and product offerings, thereby potentially increasing their overall sales. Specific pricing plans related to these services have not been disclosed.In December 2023, Joyned raised USD 8.00 mn in Series A funding, which will be utilized to expand its offerings and products. The company plans to enhance its platform to better serve the travel industry and is looking to enter new geographic markets. Specific target regions have not been disclosed, but the funding will support initiatives aimed at broadening its market presence.

## Funding rounds

- Series A, Dec 14, 2023, $8M — Lucerne Investment Partners, Velocity Ventures, Reach Markets, Sentor Investments

## Investors

- Lucerne Investment Partners — Series A
- Velocity Ventures (https://capitalatlas.ai/funds/velocity-ventures) — Series A
- Reach Markets — Series A
- Sentor Investments — Series A