# Joyn Belgium NV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/joyn-belgium

- Industry: Marketing/Advertising
- Headquarters: Brussels, Belgium
- Website: www.joyn.be
- Total disclosed funding: $2.4M
- Latest round: Seed (Aug 11, 2017)
- Investors on record: 3

## About

Joyn Belgium NV is a provider of digital loyalty systems that enhances customer retention for businesses by offering personalized marketing solutions tailored to increase repeat visits and engagement.Joyn Belgium NV, founded in 2016, is headquartered in Brussels, Belgium, and specializes in creating digital loyalty solutions for businesses. The company was formed by founders Jan De Meester and Koen Desmedt. In August 2017, Joyn secured EUR 2 million in SEED funding led by KBC Private Equity, with participation from ING Ventures and Mediahuis. This funding aimed to support its growth and product development. The company has completed one total deal as of the latest available information.Joyn offers a digital loyalty system designed to enhance customer retention for businesses across various sectors. Their core product allows merchants to create personalized loyalty programs that automatically engage customers once they accumulate points, thereby increasing repeat visits. This system also includes automated marketing campaigns such as welcome emails, birthday messages, and promotional offers, which are tailored to incentivize customer return. Joyn caters primarily to local businesses, providing them with tools to reach new customers and enhance their visibility in both local and digital markets, thus creating opportunities for growth. The service is utilized in multiple geographical markets, including Belgium and the Netherlands, enabling merchants to establish strong customer relationships and foster community engagement.In the most recent year of 2022, Joyn reported a revenue of EUR 5,269, with an EBITDA of -EUR 6,963 for 2023. Joyn generates revenue through a subscription-based model where merchants pay for access to its loyalty platform and marketing tools. These services facilitate direct interaction between businesses and consumers, allowing merchants to implement targeted campaigns that drive sales. The platform aims to maximize revenue for clients by encouraging repeat business through effective loyalty strategies, supported by partnerships with payment providers and integration with e-commerce platforms.Joyn plans to utilize the EUR 2 million raised from its SEED funding in August 2017 to further develop its product offerings and expand its market presence. The company aims to launch new features for its loyalty platform aimed at enhancing customer engagement and retention by the end of 2023. Additionally, Joyn is targeting expansion into new markets by focusing on opportunities in neighboring countries, enhancing its footprint in the European market. This strategic direction is aligned with the company’s goal to broaden its reach and support more local businesses in enhancing customer loyalty.

## Funding rounds

- Seed, Aug 11, 2017, $2.4M — KBC Private Equity, Mediahuis, ING Ventures

## Investors

- KBC Private Equity (https://capitalatlas.ai/funds/kbc-private-equity) — Seed
- Mediahuis — Seed
- ING Ventures (https://capitalatlas.ai/funds/ing-ventures) — Seed