# Joylux

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/joylux

- Industry: Medical Devices & Equipment
- Headquarters: Seattle, US
- Website: www.joylux.com
- Total disclosed funding: $15M
- Latest round: Series A (Nov 1, 2022)
- Investors on record: 9

## About

Joylux, Inc. is a wellness company based in the US that specializes in women's intimate health products, focusing on innovative solutions that address menopause and postpartum challenges.Founded in 2013 and headquartered in Seattle, US, Joylux, Inc. develops products aimed at enhancing intimate health for women. Colette Courtion serves as both CEO and founder, with a history of directing health-focused initiatives. The company has successfully raised USD 5.5 mn during its Series A funding round, with a total amount raised of USD 5.5 mn and a current valuation of USD 32.59 mn. Joylux has engaged in ten distinct investment deals to date, attracting notable investors such as J Ventures and J-Impact.Joylux offers a range of women's intimate health products, including the vFit device and the LET'S SPIN intimacy gel. The vFit provides hormone-free relief for vaginal dryness and reduced sexual function through red-light therapy technology, originally developed for facial rejuvenation. LET'S SPIN is a pH-balanced intimacy gel with hyaluronic acid and aloe designed to enhance sexual comfort. These products cater to women facing menopause, postpartum issues, and other intimate health concerns, primarily sold in the United States and available in international markets, with support from health professionals advocating for women's wellness.Joylux generates revenue through direct-to-consumer sales via its website and partnerships with health organizations. The company features flexible pricing strategies such as the membHERship program, allowing the purchase of the vFit device starting at USD 169 with payment options over time. Revenue streams consist of sales from the vFit, LET'S SPIN, and various accessories, complemented by the Joylux app that offers wellness tips, enhancing user engagement.Joylux, Inc. plans to expand its product line with new offerings designed to enhance women's intimate health, although specific product release dates have not been disclosed. The company aims to penetrate new markets, particularly targeting regions outside the US, with plans to initiate these expansions by the end of 2024. Recent funding will support these initiatives, particularly focusing on scaling operations and enhancing product development in line with the company's growth strategy.

## Funding rounds

- Series A, Nov 1, 2022, $5.5M — Analog Ventures, J-Impact
- Series A, May 10, 2019, $7M — Alliance of Angels, Belle Capital, Sofia Angel Fund, Portfolia, Kimberly-Clark Worldwide, Inc.
- Series A, Dec 12, 2017, $2.7M — Alliance of Angels, Golden Seeds, Belle Capital, The Houston Angel Network

## Investors

- Alliance of Angels (https://capitalatlas.ai/funds/alliance-of-angels) — Series A
- Golden Seeds (https://capitalatlas.ai/funds/golden-seeds) — Series A
- Belle Capital (https://capitalatlas.ai/funds/belle-capital) — Series A
- The Houston Angel Network — Series A
- Sofia Angel Fund (https://capitalatlas.ai/funds/sofia-angel-fund) — Series A
- Portfolia (https://capitalatlas.ai/funds/portfolia) — Series A
- Kimberly-Clark Worldwide, Inc. — Series A
- Analog Ventures (https://capitalatlas.ai/funds/analog-ventures) — Series A
- J-Impact (https://capitalatlas.ai/funds/j-impact) — Series A