# Joy_

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/joy

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.givingjoy.de/
- Total disclosed funding: $1.5M
- Latest round: Seed (Jul 30, 2025)
- Investors on record: 6

## About

Based in Germany, Joy_ operates an online platform facilitating a universal gift voucher system that enhances the gift-giving experience across various eCommerce platforms.Founded in 2023 and headquartered in Berlin, Germany, Joy_ specializes in gift vouchers that allow consumers to shop across a multitude of online retailers. The company has successfully completed one funding deal, raising EUR 1.25 million in 2025, led by IBB Ventures. Joy_ was established by individuals with a vision for transforming the gift voucher market.Joy_ provides an innovative gift voucher system, allowing consumers to purchase a universal gift card usable on virtually any online product. The core offering, the Joy_ gift card, simplifies gift-giving, catering to over 36,400 customers, especially during peak seasons like Christmas. Recipients can customize their gift cards with personal messages, with values starting from EUR 10, appealing to a wide consumer base across Europe, particularly in regions with high online shopping engagement.Joy_ generates revenue by selling its gift cards directly to consumers and through partnerships with businesses, operating primarily on a B2C model. Customers buy gift cards for specific amounts, which can be redeemed at participating online retailers. The company ensures customer satisfaction through a money-back guarantee and flexible payment options, with clearly defined pricing plans catering to various budgets, thus facilitating an appealing shopping experience for both givers and recipients.In December 2025, Joy_ raised EUR 1.25 million in venture funding, led by IBB Ventures, with participation from Angel Invest and Swiss Founders Fund. The funding will support the launch of Joy vouchers in retail locations, starting in 2,000 MediaMarkt and Saturn stores, as well as selected Edeka locations, aiming to expand their market presence significantly.

## Funding rounds

- Seed, Jul 30, 2025, $1.5M — IBB Ventures, Swiss Founders Fund, Angel Invest Ventures, MRH Mineralol-RohstoffHandel Gesellschaft, Kaos lnvest GmbH, DYO Holding GmbH

## Investors

- IBB Ventures (https://capitalatlas.ai/funds/ibb-ventures) — Seed
- Swiss Founders Fund (https://capitalatlas.ai/funds/swiss-founders-fund) — Seed
- Angel Invest Ventures (https://capitalatlas.ai/funds/angel-invest-ventures) — Seed
- MRH Mineralol-RohstoffHandel Gesellschaft — Seed
- Kaos lnvest GmbH — Seed
- DYO Holding GmbH — Seed