# Journal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/journal

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.usejournal.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Oct 16, 2018)
- Investors on record: 1

## About

Journal is an innovative platform that provides independent professionals with essential resources to elevate their financial knowledge and business strategies, catering specifically to self-employed individuals.Founded in 2016 in San Francisco, US, Journal is dedicated to delivering valuable insights and resources for independent professionals. The company has not undergone significant operational pivots or changes to its business strategy since its inception. The founding team includes Kirk Truman, Matthieu Blond, and Sam D, with Barbara Morgan currently serving as CEO. In October 2018, Journal raised USD 1.5 million in Seed funding led by Social Capital, marking its first and only funding round, bringing the total amount raised to USD 1.5 million.Journal specializes in offering a range of resources designed for independent professionals seeking to enhance their financial literacy and business skills. Its core products include comprehensive guides and articles that cover essential topics such as employee stock option plans, car loans, income protection, and bookkeeping tailored for self-employed individuals. These resources aim to help freelancers and independent professionals tackle challenges related to financial management, funding acquisition, and tax optimization, serving clients across the United States, Canada, and select European regions.Journal operates as an advertising-supported publisher and comparison service, generating revenue through partnerships with financial service providers and sponsored placements on its platform. The business model revolves around client interactions, directing users to financial products and services via specific links or sponsored content. Revenue streams are generated from affiliate commissions and advertising fees, particularly from flagship offerings like financial guides and comparison tools, aligning with standard market pricing in the financial services sector.Following its most recent deal in October 2018, Journal plans to leverage the USD 1.5 million raised in Seed funding to expand its product offerings and enhance its platform. The company is developing new resources aimed at addressing the evolving needs of self-employed individuals, with a timeline for release set for the second half of 2023. Additionally, Journal aims to enter new markets, targeting expansion into Canada and select regions in Europe by mid-2024, thereby broadening its client base and enhancing its service reach.

## Funding rounds

- Seed, Oct 16, 2018, $1.5M — Social Capital

## Investors

- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed