# Jota Plataforma Ltda.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jota-plataforma-ltda

- Industry: Financial Services
- Headquarters: Sao Paulo, Brazil
- Website: www.jota.ai
- Total disclosed funding: $40M
- Latest round: Series A (Jun 29, 2026)
- Investors on record: 9

## About

Based in Brazil, Jota Plataforma Ltda. is a financial technology company that provides AI-powered financial management solutions for businesses, enhancing transaction efficiency through messaging platforms and dedicated apps.Jota Plataforma Ltda., founded in 2024, by Co-founders Davi Holanda, Marcelo Leite, Oleg Balev and Tiago Guilhon which provides financial management solutions through an AI-driven platform. Its headquarters is located in Sao Paulo, Brazil. The company has raised USD 30.00 mn in Series A funding led by Haun Ventures, with participation from Greyhound Capital and returning investors including Alter Global and HOF Capital. This round of funding comes after a total of 2 deals, with the most recent being in June, 2026. The current company valuation stands at USD 185.00 mn.Jota offers a comprehensive financial management solution through its core product, an AI-powered assistant that integrates messaging platforms such as WhatsApp and a dedicated app to facilitate seamless transactions for businesses. The primary features include payment processing via Pix, management of invoices and bills, and real-time financial tracking. Users can receive notifications about outstanding invoices, process payments to freelancers and suppliers, and manage their finances through simple text commands. The service is designed for both individual entrepreneurs and businesses, including small and medium enterprises across various sectors. Jota's solutions are currently available in Brazil, catering to a diverse clientele that includes freelancers, small business owners, and corporate clients who seek to streamline their financial operations and save time.Jota generates revenue primarily through transaction fees associated with its flagship service offerings, particularly the Fala Tap payment solution, which facilitates card payments without requiring traditional point-of-sale hardware. The company utilizes a B2B model, allowing businesses to accept payments directly through their platforms while providing comprehensive financial services. Specific pricing structures are not disclosed; however, users benefit from a no-monthly-fee model for most services, with the exception of certain transaction fees related to card payments. The revenue model is designed to attract a wide range of users by providing free services including Pix transactions, account management, and financial insights, thereby building a robust user base that drives transactional revenue.In June 2026, Jota Plataforma Ltda. raised USD 30.00 mn in Series A funding, which will be utilized to expand its credit products, attract more customers, and further develop its financial assistant platform. The company is focused on introducing new products aimed at enhancing the user experience and is considering expansion into additional markets beyond Brazil to increase its reach. Specific details on the new markets have not been disclosed, but the funding will support these growth initiatives.

## Funding rounds

- Series A, Jun 29, 2026, $30M — HOF Capital, Greyhound Capital, Alter Global, Haun Ventures
- Seed, Jan 24, 2025, $10M — HOF Capital, Maya Capital, Alter Global, Bogari Capital, Big Bets, Norte Ventures, North Ventures

## Investors

- HOF Capital (https://capitalatlas.ai/funds/hof-capital) — Seed, Series A
- Maya Capital — Seed
- Alter Global (https://capitalatlas.ai/funds/alter-global) — Seed, Series A
- Bogari Capital (https://capitalatlas.ai/funds/bogari-capital) — Seed
- Big Bets (https://capitalatlas.ai/funds/big-bets) — Seed
- Norte Ventures (https://capitalatlas.ai/funds/norte-ventures) — Seed
- North Ventures (https://capitalatlas.ai/funds/north-ventures) — Seed
- Greyhound Capital (https://capitalatlas.ai/funds/greyhound-capital) — Series A
- Haun Ventures (https://capitalatlas.ai/funds/haun-ventures) — Series A