# Joost N.V.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/joost-n-v

- Industry: Software
- Headquarters: Luxembourg, Luxembourg
- Website: www.joost.com
- Total disclosed funding: $45M
- Latest round: Series A (May 9, 2007)
- Investors on record: 4

## About

Based in Leyde, Netherlands and founded in 2006, Joost N.V. was the developer of video streaming software platform Joost, distributed for computers and mobile devices alike. The software was intended to provide an enhanced experience compared to regular television, with the addition of chat functionalities and copyright protection to facilitate independent producers’ creation and broadcast of content. 

The firm’s main selling point was its ability to use data leveraged from its consumers to improve the effectiveness of ads (thus selling ads at higher prices) by building profiles of consumers based on their viewing habits, relating to content or contextual data such as time, duration, or location. A lot of this reasoning of using algorithms and profiling to make adds more effective is prevalent in the digital advertising industry today. 

The company was acquired 3 years after its foundation, in 2009, by Adconion Media Group, a company which performs omni-channel distribution and analysis of digital media and specializes in profiling consumers as well as providing a marketplace for data on consumers.

## Funding rounds

- Series A, May 9, 2007, $45M — Index Ventures, Hong Shan, CBS Corporation, Viacom, Inc.

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A
- Hong Shan — Series A
- CBS Corporation — Series A
- Viacom, Inc. — Series A