# Joor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/joor

- Industry: Internet
- Headquarters: New York, US
- Website: www.joor.com
- Total disclosed funding: $83M
- Latest round: Series D (Jun 15, 2021)
- Investors on record: 9

## About

Joor, Inc. is a US-based B2B wholesale platform that enhances the fashion industry by connecting brands and retailers, streamlining the wholesale process through innovative digital solutions.Founded in 2010 and headquartered in New York, US, Joor, Inc. operates as a B2B wholesale platform specifically for fashion brands and retailers. The company has completed 8 deals, with the latest funding round being a Series D in October 2023, where they raised USD 46.00 mn led by Macquarie Capital, alongside investors such as Battery Ventures and Canaan Partners. CEO Ayoba Cisse leads the firm, which has not undergone notable pivots in strategy since its inception.JOOR provides a comprehensive suite of services designed to streamline the wholesale process, including JOOR Discover for brand and retailer connections, Virtual Showrooms, Digital Linesheets for enhanced product presentation, and JOOR Pay for simplified transaction processes. The platform serves over 14,000 brands and 650,000 retailers across North America, Europe, and Asia-Pacific, addressing a wide range of customer needs in the fashion and lifestyle sectors.JOOR generates revenue through a transaction model involving B2B partnerships and subscription services. The platform facilitates wholesale transactions while offering features such as order management and payment processing through JOOR Pay. The pricing structures are tailored to meet diverse client needs, although specific pricing details are not disclosed.In October 2023, Joor, Inc. raised an undisclosed amount of venture debt funding as part of a larger USD 25.00 mn funding round aimed at supporting network and platform development. The company plans to utilize this funding to enhance its offerings and expand its reach in new markets, focusing on strengthening its position in existing geographical regions and exploring opportunities for growth in emerging markets.

## Funding rounds

- Series D, Jun 15, 2021, $46M — Battery Ventures, Canaan Partners, Itochu, Macquarie Capital
- Series C, Feb 13, 2019, $16M — Battery Ventures, Canaan Partners, Itochu
- Series B, Jul 25, 2013, $15M — Battery Ventures, Canaan Partners, Forerunner Ventures, Lerer Hippeau Ventures, Advance Publications, Inc., Great Oaks Venture Capital
- Series B, Sep 20, 2012, $3.3M — Battery Ventures, Forerunner Ventures, Lerer Hippeau Ventures, Great Oaks Venture Capital, Landis Capital
- Series A, Jul 19, 2011, $2.3M — Battery Ventures, Forerunner Ventures, Lerer Hippeau Ventures, Great Oaks Venture Capital, Landis Capital

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A, Series B, Series C, Series D
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Series A, Series B
- Lerer Hippeau Ventures — Series A, Series B
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A, Series B
- Landis Capital (https://capitalatlas.ai/funds/landis-capital) — Series A, Series B
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Series B, Series C, Series D
- Advance Publications, Inc. — Series B
- Itochu — Series C, Series D
- Macquarie Capital — Series D