# JOINANDJOIN

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/joinandjoin

- Industry: Food
- Headquarters: Ansan-si, South Korea
- Website: www.joinandjoin.com
- Latest round: Seed (Sep 30, 2020)
- Investors on record: 1

## About

Based in South Korea, JOINANDJOIN operates as a developer of vegan food products, particularly focusing on healthy dessert alternatives that align with the rising consumer demand for sustainable food options.JOINANDJOIN, founded in 2018 by Hudson Jin, is based in Ansan, South Korea. The company specializes in vegan food products and has successfully completed a total of 3 deals. Most recently, in December 2024, JOINANDJOIN raised venture funding led by NBH Capital, with participation from Signite Partners and KDB Bank. Hudson Jin, who has a background in founding multiple ventures, leads the company as CEO.JOINANDJOIN specializes in the development and distribution of vegan food products that utilize plant-based ingredients. Their core offerings include a variety of healthy dessert alternatives catering to the growing demand for sustainable food options. The products are designed using innovative technology to enhance their nutritional profile, suitable for health-conscious consumers who value taste and sustainability. JOINANDJOIN markets its products to diverse customer segments, including retailers, food service providers, and direct consumers, particularly in North America and Europe. The company emphasizes eco-friendly packaging while promoting food recycling and upcycling, addressing consumer awareness regarding environmental impact and animal welfare.JOINANDJOIN generates revenue primarily through direct sales and partnerships with retailers and food service providers. The company engages in B2B transactions, supplying its plant-based dessert products to wholesalers and retailers who then distribute to end consumers. Additionally, JOINANDJOIN offers subscription services for regular customers, ensuring a steady stream of income through recurring purchases. The firm's flagship products are positioned as premium alternatives to traditional desserts, appealing to a niche market of consumers willing to invest in healthier options. Pricing strategies reflect the premium nature of these products, aligning with the company’s commitment to quality and sustainability.In December 2024, JOINANDJOIN raised KRW 6,500.000 mn in venture funding, which will be utilized to enter global markets and expand its factories. The company has plans to launch new products that cater to evolving consumer preferences, although specific release dates have not been disclosed. Additionally, JOINANDJOIN aims to target expansion into new markets to enhance its global footprint.

## Funding rounds

- Seed, Sep 30, 2020 — CNT Tech

## Investors

- CNT Tech (https://capitalatlas.ai/funds/cnt-tech) — Seed