# Joanna Dai

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/joanna-dai

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.daiwear.com/pages
- Total disclosed funding: $1.6M
- Latest round: Seed (Apr 6, 2020)
- Investors on record: 1

## About

Joanna Dai Limited is a London-based fashion company specializing in offering innovative and sustainable clothing solutions for women, focusing on both style and functionality in their product range.Founded in 2017 and headquartered in London, UK, Joanna Dai Limited focuses on creating stylish and functional women’s apparel. The company has not undergone significant changes in its business strategy since inception. Joanna Dai, who serves as CEO, founded the company with a vision to address the needs of modern women. The company raised GBP 1.35 million in Seed funding from QVentures in April 2020, bringing the total amount raised to GBP 1.35 million, with a current valuation of GBP 6.10 million.Joanna Dai Limited specializes in providing innovative clothing solutions that cater to the specific needs of modern women. Its core product offerings include a range of stylish, functional apparel designed to enhance versatility and comfort. The company primarily serves medium to large retail markets, with a focus on North America and Europe, thereby responding to the growing demand for sustainable and functional fashion.Revenue generation for Joanna Dai Limited is primarily driven by a direct-to-consumer sales model, allowing clients to purchase its apparel directly through their website. The company offers tiered pricing plans reflecting different product lines, ensuring a steady revenue stream. The structured pricing also accommodates various customer preferences and needs, fostering strong relationships that promote loyalty and repeat business.Joanna Dai Limited is focused on expanding its product line by introducing new sustainable clothing collections in 2023, aimed at enhancing its offerings for eco-conscious consumers. Additionally, the company is planning to enter new geographic markets, specifically targeting Asia and Australia by late 2024. The recent Seed funding of GBP 1.35 million will support these initiatives, enabling the company to invest in product development and marketing strategies to establish its brand presence in these new regions.

## Funding rounds

- Seed, Apr 6, 2020, $1.6M — QVentures

## Investors

- QVentures (https://capitalatlas.ai/funds/qventures) — Seed