# JINX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jinx

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.thinkjinx.com
- Total disclosed funding: $51M
- Latest round: Series B (May 10, 2023)
- Investors on record: 12

## About

Jinx, Inc. is a US-based manufacturer of premium dog food focusing on nutritious, high-quality ingredients that promote overall health and well-being for dogs. Founded in 2019, Jinx, Inc. is dedicated to creating high-quality dog food products. In July 2025, JINX, INC. raised an undisclosed amount of series C funding from unspecified investors. As part of the transaction, Kyle Banahan joined the company as CEO, Graeme Fleckney as CFO and Terri Rockovich as Board Chairman. JINX specializes in producing premium dog food crafted from high-quality ingredients aimed at improving the nutrition and overall health of dogs. The company's core product offerings include a variety of dry and wet dog foods, treats, and meal toppers, such as Grass-Fed Beef, Cage-Free Chicken, and Atlantic Salmon formulations. JINX products are formulated to address specific canine nutritional needs, providing quality proteins that support muscle growth, probiotics for gut health, and antioxidants to enhance immune response and longevity. The company targets pet owners who prioritize their dogs' health and well-being, catering to a diverse customer base across the United States and other markets where pet ownership is prevalent. Customers can purchase JINX products through major retailers such as Walmart, Chewy, and Amazon, as well as directly from the JINX website, making the products accessible to a wide audience of dog parents.JINX generates revenue through a multi-channel distribution strategy that includes retail partnerships and direct-to-consumer sales. The company offers its products via well-known retailers such as Walmart and Chewy, facilitating widespread market penetration and consumer access. Specific pricing for JINX's offerings varies by product type, with flagship items like their Grass-Fed Beef Dog Food and Cage-Free Chicken Puppy Food available at competitive price points. The revenue model includes one-time purchases, as well as potential subscription options for repeat customers, allowing for consistent revenue flow. By aligning with charitable initiatives like the USO during promotional periods, JINX enhances its brand reputation while engaging customers who value socially responsible purchasing. The company will use the July 2025 funding to expand its retail presence.

## Funding rounds

- Series B, May 10, 2023, $18M — AF Ventures, Align Ventures, The Merchant Club, Era Ventures, Range Group
- Series A, Nov 16, 2021, $28M — Midnight Venture Partners, The Merchant Club
- Seed, Nov 19, 2019, $5.7M — Initialized Capital, Brand Foundry Ventures, Sinai Ventures, Align Ventures, NQV8, Wheelhouse Group, CX Collective

## Investors

- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Seed
- Brand Foundry Ventures (https://capitalatlas.ai/funds/brand-foundry-ventures) — Seed
- Sinai Ventures (https://capitalatlas.ai/funds/sinai-ventures) — Seed
- Align Ventures (https://capitalatlas.ai/funds/align-ventures) — Seed, Series B
- NQV8 (https://capitalatlas.ai/funds/nqv8) — Seed
- Wheelhouse Group — Seed
- CX Collective (https://capitalatlas.ai/funds/cx-collective) — Seed
- Midnight Venture Partners (https://capitalatlas.ai/funds/midnight-venture-partners) — Series A
- The Merchant Club — Series A, Series B
- AF Ventures (https://capitalatlas.ai/funds/af-ventures) — Series B
- Era Ventures (https://capitalatlas.ai/funds/era-ventures) — Series B
- Range Group — Series B