# Jimmyjane

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jimmyjane

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.jimmyjane.com
- Total disclosed funding: $10M
- Latest round: Series E (Mar 10, 2010)
- Investors on record: 1

## About

Jimmyjane Inc. is a manufacturer specializing in innovative adult toys and sexual wellness products, focusing on enhancing personal pleasure and intimacy through high-quality design and technology.Founded in 2003 and headquartered in San Francisco, US, Jimmyjane Inc. designs and produces a range of adult toys under the JIMMYJANE® brand. The company has completed a total of 5 deals, with its most recent funding round being Series E, raising USD 2.00 mn from Palo Alto Investors on February 20, 2014. In February 2014, Jimmyjane was acquired by Diamond Products, LLC, but it has not reported any changes in business strategy or operations since then.The company specializes in the design and manufacturing of innovative adult toys and sexual wellness tools under the JIMMYJANE® brand. Their core product offerings include vibrators, dildos, anal toys, and various bondage and fetish items, all crafted to enhance personal pleasure and self-exploration. Products such as the Touch-Me Pro Rabbit Vibrator and the Apex® Limited Edition illustrate the company’s commitment to high-quality materials and technology, aiming to meet the diverse needs of their clientele. The end users include individuals seeking enhanced sexual experiences, couples looking to improve intimacy, and those interested in exploring sexual wellness, marketed primarily in North America, Europe, and select regions in Asia.The company generates revenue through direct-to-consumer sales via its e-commerce platform and partnerships with retail outlets. Customers typically purchase individual products or curated bundles, such as the Women’s Set Builder, at a varying price based on the product's complexity. A flagship item like the Touch-Me Pro Rabbit Vibrator is priced at USD 109.99. Revenue is bolstered by promotional campaigns encouraging repeat business and customer loyalty, focusing on discreet packaging and billing to enhance the consumer purchasing experience.Jimmyjane Inc. plans to leverage its recent funding to develop new products and expand into new markets. The company is expected to launch several innovative items in the next 12 months, targeting new geographic regions including Asia-Pacific and South America by the end of 2015. The investment from the Series E round will support these initiatives, allowing for increased production capacity and enhanced marketing efforts. In 2014, Jimmyjane was acquired by Diamond Products, LLC.

## Funding rounds

- Series E, Mar 10, 2010, $2M — Palo Alto Investors
- Series D, Jul 23, 2008, $6.3M — Palo Alto Investors
- Series D, Oct 31, 2007, $2M — Palo Alto Investors

## Investors

- Palo Alto Investors (https://capitalatlas.ai/funds/palo-alto-investors) — Series D, Series E