# Jifiti.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jifiti-com

- Industry: Telecoms
- Headquarters: Columbus, US
- Website: www.jifiti.com
- Total disclosed funding: $7.8M
- Latest round: Series A (Oct 22, 2015)
- Investors on record: 4

## About

Jifiti.com specializes in white-labeled embedded lending solutions that enable banks, lenders, and merchants to integrate financing capabilities seamlessly into their systems, facilitating access to diverse loan programs.Founded in 2011 in Columbus, US, Jifiti.com provides embedded lending solutions designed for banks, lenders, and merchants. The company has pivoted towards enhancing its platform capabilities and was recently led by CEO Yaacov Martin. It raised USD 22.5 mn in a funding round on September 2, 2021, led by Ingka Investments, bringing its total amount raised to USD 22.5 mn. Jifiti.com has completed 5 deals since its inception.Jifiti.com’s core offerings include white-labeled embedded lending solutions that allow financial institutions to integrate lending capabilities into their systems. This includes consumer financing, B2B financing, and payment solutions like virtual cards and point-of-sale (POS) financing. Their services enhance customer experiences across sectors such as retail, healthcare, and automotive, facilitating access to financing during transactions.Jifiti.com generates revenue through partnerships with banks and lenders that utilize its embedded lending platform. The revenue model includes integration fees and transaction-based fees when loans are disbursed via the platform. The company supports both subscription arrangements and transaction fees, allowing scalability without the need to lend directly, while focusing on technology and integration services.Following its recent funding of USD 22.5 mn in September 2021, Jifiti.com plans to enhance its technological capabilities and product development while expanding into new international markets. The funds will support the company's next growth phase, aimed at increasing its market reach and improving service offerings.

## Funding rounds

- Series A, Oct 22, 2015, $3.3M — Schottenstein Stores Corp., Simon Media Properties, LLC, Jesselson Capital Corp, Liberty Israel Venture Fund
- Seed, Jan 16, 2014, $1M — Jesselson Capital Corp
- Seed, Nov 26, 2013, $1M — Jesselson Capital Corp
- Seed, Jul 29, 2013, $2.5M — Schottenstein Stores Corp., Simon Media Properties, LLC, Jesselson Capital Corp

## Investors

- Schottenstein Stores Corp. — Seed, Series A
- Simon Media Properties, LLC — Seed, Series A
- Jesselson Capital Corp (https://capitalatlas.ai/funds/jesselson-capital-corp) — Seed, Series A
- Liberty Israel Venture Fund (https://capitalatlas.ai/funds/liberty-israel-venture-fund) — Series A