# JIENEM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jienem

- Industry: Travel & Leisure
- Headquarters: Busan, South Korea
- Website: www.jienem.com/
- Total disclosed funding: $3.9M
- Latest round: Series A (Oct 28, 2022)
- Investors on record: 4

## About

Based in South Korea, JIENEM Corp. specializes in innovative hospitality solutions, focusing on wellness-oriented spaces that enhance quality of life for users, particularly senior residents. JIENEM Corp. is a hospitality solutions provider founded in 2014 in Busan, South Korea. The company operates wellness-oriented spaces including hotels and residences, catering to a demographic that seeks quality living environments. The CEO, Jun-ho Lee, has been leading the company since its inception. JIENEM Corp. has successfully completed 9 deals, with the most recent funding round occurring on June 6, 2023, where it raised KRW 2 billion from Capstone Partners. The total amount raised by the company now stands at KRW 2 billion. JIENEM Corp. specializes in providing innovative hospitality solutions that transcend traditional accommodation offerings. The company focuses on developing wellness-oriented spaces, including hotels, residences, and wellness centers, that aim to enhance quality of life for their users. Their services integrate advanced technologies such as unmanned management systems and kiosks to create a user-friendly environment that prioritizes comfort and relaxation. JIENEM Corp. primarily targets senior residents, offering them a unique space that signifies a new beginning rather than just a phase of aging. The company operates in key metropolitan areas, serving both local residents and tourists in South Korea, particularly in cities like Busan and Seoul, where they provide customized wellness services, such as personal spas and fitness programs. JIENEM Corp. generates revenue through various business models that include direct-to-consumer services and B2B partnerships. The company’s offerings are structured around unique hospitality experiences, which may involve accommodation bookings, wellness service subscriptions, and personalized health care programs. Clients can engage with JIENEM’s services through flexible pricing plans that cater to both individual needs and corporate partnerships. The flagship services often include tailored wellness programs that integrate spa treatments and fitness activities, providing a comprehensive lifestyle offering. The strategic focus on customer-centric service delivery is designed to foster customer loyalty while simultaneously enhancing the overall asset value of the company’s properties.In June 2023, JIENEM Corp. secured KRW 2 billion in venture funding to support its growth initiatives. The company is currently designing new wellness-oriented products aimed at enhancing user experience, with plans to launch these offerings by the end of 2024. JIENEM Corp. also plans to expand its operations into new markets across Asia, focusing on urban centers in Japan and China by 2025. The recent funding will be utilized to bolster product development and market entry efforts, ensuring the company’s positioning in these emerging regions.

## Funding rounds

- Series A, Oct 28, 2022, $3.9M — Korea Technology Finance Corporation, Capstone Partners, BNK Venture Capital, K Bridge Ventures

## Investors

- Korea Technology Finance Corporation — Series A
- Capstone Partners (https://capitalatlas.ai/funds/capstone-partners) — Series A
- BNK Venture Capital (https://capitalatlas.ai/funds/bnk-venture-capital) — Series A
- K Bridge Ventures — Series A