# JibJab Catapult CA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jibjab-catapult-ca

- Industry: Media
- Headquarters: Los Angeles, US
- Website: www.jibjab.com
- Total disclosed funding: $17M
- Latest round: Series C (Dec 23, 2008)
- Investors on record: 3

## About

JibJab is an innovative company specializing in customizable and humorous eCards, allowing users to create personalized animated greeting cards for various occasions, enhancing the way people share sentiments.Founded in 1999, JibJab Catapult CA LLC is based in Los Angeles, US. The company primarily focuses on creating video eCards that enable users to personalize animated greetings. In February 2019, Catapult Capital acquired JibJab, with financial terms undisclosed. Founders Paul Hanges and Seth Stewart have a history in the digital entertainment space, contributing to the company's creative direction. JibJab has secured a total funding of USD 7.50 mn through its latest funding round, Series C, which was completed in 2019 and was backed by investors including Overbrook Entertainment, Polaris Partners, and Sony Pictures Entertainment.JibJab offers a unique platform primarily focused on creating customizable and humorous eCards, enabling users to personalize and send animated greeting cards for various occasions, such as birthdays, holidays, and special events. The core offering includes video eCards that allow users to insert personal photos and messages, turning recipients into animated characters within amusing scenarios. The service caters to a diverse clientele, from individual users seeking to send personalized greetings to businesses aiming to enhance customer engagement through fun and interactive communication tools. JibJab serves primarily English-speaking markets, with a notable presence in the United States and Canada, while also reaching out to audiences in various global markets through its online platform.JibJab generates revenue primarily through subscription-based services that offer users access to an extensive library of eCards and customizable content. Customers typically engage in direct transactions by selecting a subscription plan, which provides unlimited sending of eCards during the subscription period. Users can choose a monthly or annual subscription that grants access to premium content, including exclusive video eCards and features not available to non-subscribers. The company's revenue model encourages ongoing engagement, allowing users to send personalized greetings throughout the year. Additionally, JibJab offers products under its registered trademarks, including Sendables® and Starring You®, enhancing user experience and driving revenue through distinctive offerings.JibJab plans to leverage its recent funding from the Series C round, completed in February 2019, to pursue new product developments and expand its market reach. The company is focused on enhancing its platform with new customizable features and exploring opportunities to enter additional global markets, particularly in Europe and Asia, by the end of 2023. This growth strategy aims to broaden its subscriber base and increase user engagement through innovative offerings in the eCard space.

## Funding rounds

- Series C, Dec 23, 2008, $7.5M — Polaris Partners, Overbrook Entertainment, Sony Pictures Entertainment
- Series B, Sep 7, 2007, $3M — Polaris Partners
- Series A, Jun 1, 2006, $6.4M — Polaris Partners

## Investors

- Polaris Partners (https://capitalatlas.ai/funds/polaris-partners) — Series A, Series B, Series C
- Overbrook Entertainment — Series C
- Sony Pictures Entertainment — Series C