# Jiangsu Zimi Electronic Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jiangsu-zimi-electronic-technology-co

- Industry: Energy Storage & Batteries
- Headquarters: Nanjing, China
- Website: www.zmifi.com
- Total disclosed funding: $15M
- Latest round: Series B (Mar 18, 2015)
- Investors on record: 3

## About

Jiangsu Zimi Electronic Technology Co., Ltd. is a China-based company specializing in innovative consumer electronic products, particularly focusing on portable power and charging solutions for mobile devices.Founded in 2012, Jiangsu Zimi Electronic Technology Co., Ltd. operates primarily in Nanjing, China. It develops consumer electronic products and has received a total funding amount of USD 205.00 mn from Xiaomi Group, who acquired a majority stake in March 2021. CEO Feng Zhang and founder Verne Zhang have led the company's operations, which have included four notable deals in its history.ZMI is a technology-driven firm that specializes in consumer electronics, offering high-capacity power banks, fast chargers, and charging accessories. Its flagship products, including the ZMI 10000mAh dual-direction fast charging power bank and ZMI 65W GaN charger, are designed to meet the needs of tech-savvy users across Asia, Europe, and North America, ensuring efficient and rapid charging capabilities for a variety of devices.ZMI generates revenue through direct sales and partnerships with major e-commerce platforms, such as JD.com and Tmall. Customers can purchase products at fixed prices, including the PD3.0 fast charger for ¥39 and the ZMI lithium battery charger for ¥89. The company's diverse range of products supports steady revenue flow as consumers seek reliable charging solutions.With the recent funding from Xiaomi Group, ZMI plans to enhance its product offerings and expand into new markets. Upcoming products are in development with anticipated launches in the coming year. The company aims to strengthen its presence in North America and Europe by leveraging the resources and distribution networks of its new parent company. This strategic direction is supported by the funding received, which positions ZMI to operate as a wholly-owned subsidiary of Xiaomi Group.

## Funding rounds

- Series B, Mar 18, 2015, $15M — Shunwei Capital, Xiaomi Group, Jiyuan Capital

## Investors

- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Series B
- Xiaomi Group — Series B
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series B