# Jiangsu Jideli Food Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jiangsu-jideli-food-co

- Industry: Food
- Headquarters: Taizhou, China
- Total disclosed funding: $29M
- Latest round: Series B (Jan 19, 2023)
- Investors on record: 3

## About

Based in Xinghua, China, and established in 2017, Jiangsu Jideli Food Co., Ltd is a food company that engages in the production and sales of compound seasoning products.  Mingkun Lu, the company's founder, took over the company from its father, and he has 9 years of internet marketing experience. His family has more than 30 histories in the seasoning industry. Its sale revenue was less than CNY 10 million in 2016 and exceeded CNY 1 billion in 2022, and its net profits also exceed CNY 100 million. Its sales channels include online supermarkets, live streaming, offline supermarkets, and community distributors. The online supermarkets mainly refer to JD supermarkets and Tmall supermarkets. 

The company provides compound seasoning products, including 350 types of products. Compound seasonings are manufactured by processing more than two types of seasoning, such as hot pot base, spicy pot ingredients, sauerkraut fish ingredients, and sea salt black pepper.  And it established four brands, Jideli, Kabishou, Shiguang Wangshi, and Hengli Mogen. The Jideli brand focuses on providing popular tastes of seasonings. The Kabishou brand focuses on providing cost-effective seasoning for China below four-tier city markets. And the Shiguang Wangshi brand, and Hengli Mogen brand, focuses on providing organic and healthy seasoning, and high-end import seasoning.

## Funding rounds

- Series B, Jan 19, 2023, $29M — Wuchan Zhongda Group Investment, Guangdong Wens Foodstuff Group, Jiangsu Provincial Industry Fund

## Investors

- Wuchan Zhongda Group Investment (https://capitalatlas.ai/funds/wuchan-zhongda-group-investment) — Series B
- Guangdong Wens Foodstuff Group — Series B
- Jiangsu Provincial Industry Fund — Series B