# JewelMaze Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jewelmaze-pvt

- Industry: Retail
- Headquarters: Mumbai, India
- Website: www.jewelmaze.com
- Total disclosed funding: $4M
- Latest round: Seed (Aug 7, 2019)
- Investors on record: 1

## About

JewelMaze Pvt Ltd is an online retailer specializing in fashion jewelry. The company offers a wide range of affordable and stylish products, catering to various occasions and cultural celebrations.Founded in 2016 in Mumbai, India, JewelMaze Pvt Ltd operates as a retailer of fashion jewelry through its e-commerce platform. The company was established by Ritesh Barbhaya, who continues to serve as CEO. In August 2019, JewelMaze raised USD 4 million in Seed funding led by Brand Capital, bringing its total amount raised to USD 4 million. The company has completed one notable deal to date.JewelMaze.com specializes in the online retail of fashion jewelry, offering a diverse range of products that include necklaces, earrings, rings, pendants, bangles, and various accessories. The company aims to cater to a broad clientele, including individuals seeking affordable yet stylish jewelry options. Their product line features culturally significant items, such as the Tricolor Bracelet, designed for national celebrations like Independence Day. JewelMaze.com primarily targets consumers within India, emphasizing high-quality, affordable jewelry through a user-friendly e-commerce platform.Revenue generation at JewelMaze.com is driven through direct-to-consumer sales via their e-commerce website. In 2023, the company reported a revenue of USD 395,450 and an EBITDA of USD 18,105.50. Customers can purchase individual items or take advantage of promotional offers, enhancing the overall purchasing experience. JewelMaze.com structures its transactions as retail sales to end consumers, focusing on competitively priced products and appealing combo offerings.JewelMaze Pvt Ltd plans to expand its product line with upcoming designs that reflect current fashion trends, targeting a launch by the end of 2024. Additionally, the company aims to enter new markets, particularly targeting regions outside of India by mid-2025. The USD 4 million raised in August 2019 will be utilized to support these initiatives, enhancing product development and market expansion efforts.

## Funding rounds

- Seed, Aug 7, 2019, $4M — Brand Capital

## Investors

- Brand Capital (https://capitalatlas.ai/funds/brand-capital) — Seed