# Jelly Industries

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jelly-industries

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.askjelly.com
- Total disclosed funding: $12M
- Latest round: Series B (Jan 23, 2014)
- Investors on record: 3

## About

Jelly Industries, Inc. is a technology company that specializes in enhancing user engagement through innovative digital solutions, focusing on visual content discovery and sharing.Jelly Industries, Inc. operates as a technology entity dedicated to improving digital user experiences. Founded by Biz Stone, who is also the current CEO, the company was acquired by Pinterest in March 2017. The acquisition was part of Pinterest’s strategic expansion and was backed by prominent investors including Greylock Partners and Spark Capital. The company is headquartered in San Francisco, US.Jelly Industries, Inc. provides a platform that allows users to discover, save, and share visual content across various categories such as fashion, home decor, and cooking. The platform facilitates the creation of personalized boards, enhancing the user's ability to curate and explore ideas efficiently. It features advanced functionalities including visual search and shopping options, making it a valuable tool for both individual users seeking inspiration and businesses looking to promote their offerings through engaging visual content.Jelly Industries, Inc. generates revenue through targeted advertising services, collaborating with brands to enhance their reach via promoted content on its platform. Businesses invest in advertising placements, including promoted pins that appear in user feeds and search results, aiming to increase traffic and user engagement. The company's revenue model is designed to accommodate various marketing objectives, facilitating direct-to-consumer and business-to-business transactions.Jelly Industries, Inc. plans to leverage recent funding from its Series B round, which raised USD 7.96 mn, to enhance its product offerings and expand into new markets. The company aims to introduce upcoming features and functionalities by the end of 2023 while targeting international markets in Europe and Asia for expansion. The funding will be utilized to support these product developments and geographical growth initiatives.

## Funding rounds

- Series B, Jan 23, 2014, $8M — Greylock Partners, Spark Capital
- Series A, May 16, 2013, $3.8M — Spark Capital, SV Angel

## Investors

- Spark Capital — Series A, Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series B