# Jefa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jefa

- Industry: Financial Services
- Headquarters: Mexico City, Mexico
- Website: www.jefa.io
- Total disclosed funding: $2M
- Latest round: Seed (Nov 26, 2021)
- Investors on record: 15

## About

Based in Mexico City, Mexico, and founded in 2020, Jefa LLC is a women-led mobile platform facilitating financial services for women. Emma Smith is the founder and is its CEO as of 2021. In 2020, the company raised an undisclosed amount of venture funding led by returning investor Magma Partners, with participation from new investors. In November 2021, Jefa LLC raised USD 2 million in seed funding from new investors with participation from returning investors.

The company offers digital accounts with a mobile platform specifically designed for women living in Latin America and the Caribbean. From the company's mobile app, users can create a free digital account without physically accessing a bank. Users will get a Visa debit card in the mail a few days later. A built-in savings feature as well as a rewards program will be available. With no hidden fees or costs, the company's software allows users to make electronic transfers, make and automate service payments, shop in hundreds of stores, and contract insurance. Its mobile application is available in the Android and Apple app stores.

Jefa LLC. plans to use the seed funding received in November 2021 to launch its product first in Mexico, then in Colombia and Central America.

## Funding rounds

- Seed, Nov 26, 2021, $2M — Foundation Capital, DST Global, Magma Partners, Hustle Fund, Everywhere Ventures, FINCA Ventures, Amador Holdings, The Venture Collective, RareBreed Ventures, Latitud, Springbank Collective, Bridge Partners, Siesta Ventures, J20 Ventures
- Seed, Nov 1, 2020 — Magma Partners, Everywhere Ventures, Two Culture Capital, RareBreed Ventures

## Investors

- Magma Partners (https://capitalatlas.ai/funds/magma-partners) — Seed
- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Seed
- Two Culture Capital (https://capitalatlas.ai/funds/two-culture-capital) — Seed
- RareBreed Ventures (https://capitalatlas.ai/funds/rarebreed-ventures) — Seed
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- DST Global (https://capitalatlas.ai/funds/dst-global) — Seed
- Hustle Fund (https://capitalatlas.ai/funds/hustle-fund) — Seed
- FINCA Ventures (https://capitalatlas.ai/funds/finca-ventures) — Seed
- Amador Holdings (https://capitalatlas.ai/funds/amador-holdings) — Seed
- The Venture Collective (https://capitalatlas.ai/funds/the-venture-collective) — Seed
- Latitud (https://capitalatlas.ai/funds/latitud) — Seed
- Springbank Collective (https://capitalatlas.ai/funds/springbank-collective) — Seed
- Bridge Partners — Seed
- Siesta Ventures (https://capitalatlas.ai/funds/siesta-ventures) — Seed
- J20 Ventures (https://capitalatlas.ai/funds/j20-ventures) — Seed