# Jeeng

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jeeng

- Industry: Internet
- Headquarters: New York, US
- Website: www.powerinbox.com
- Total disclosed funding: $19M
- Latest round: Series A (Mar 30, 2016)
- Investors on record: 11

## About

Jeeng, based in the US, specializes in monetization and personalization solutions for publishers and advertisers, enhancing advertising efficiency and revenue through its innovative products.Jeeng is a New York-based company founded in 2010 that focuses on providing advanced advertising solutions. The firm was formerly known as PowerInbox and underwent significant transformation to establish its identity in the digital advertising space. In January 2023, Jeeng was acquired by OpenWeb Technologies Ltd. for USD 100 mn, enhancing its operational capabilities. The company has participated in 6 deals to date, with its latest deal occurring on January 26, 2023. Jeff Kupietzky serves as the CEO, leading the firm through its strategic pivots and growth phases.Jeeng specializes in monetization and personalization solutions aimed at publishers and advertisers, with a core offering that includes Jeeng AdFill®, Jeeng AdServe, and Jeeng Renderer. These products function together to optimize ad operations by automatically filling vacant advertising space, ensuring consistent revenue streams for publishers while delivering relevant ad content to target audiences. Jeeng AdFill® specifically addresses the challenge of unused ad inventory by backfilling these spaces with relevant advertisements in email campaigns and push notifications. The company serves a diverse client base that includes over 150 million unique opt-in subscribers across various platforms, including email and web, and operates seamlessly across multiple geographical markets.Jeeng generates revenue primarily through its partnerships with publishers and advertisers who utilize its suite of products to enhance their advertising capabilities. The company's revenue model is structured around direct-to-consumer transactions, where publishers leverage Jeeng's solutions to monetize their digital content while advertisers pay for access to a significant pool of engaged subscribers. Clients may enter into contractual agreements that include provisions for automatic ad placements through Jeeng's systems, ensuring a consistent revenue flow. Specific pricing details and transaction structures are established based on the products utilized, such as the Jeeng AdFill® and Jeeng AdServe, which facilitate targeted advertising campaigns.Following its acquisition by OpenWeb Technologies Ltd., Jeeng aims to leverage the expected growth of its customer base of over 100 million active users and 1,000-plus publishers. The funding from the recent transaction will enable Jeeng to enhance its product offerings and expand into new markets. Specific details on upcoming products are yet to be disclosed, however, the company is poised to strengthen its presence and operational capabilities in the digital advertising industry.

## Funding rounds

- Series A, Mar 30, 2016, $6.5M — Battery Ventures, Genesis Partners, Maverick Ventures Israel
- Series A, Nov 27, 2012, $10M — Atlas Venture, Battery Ventures, Genesis Partners, Longworth Venture Partners, Gimv, Correlation Ventures
- Seed, Oct 5, 2011, $0.8M — Atlas Venture, Longworth Venture Partners, St. Cloud Capital, Egan Managed Capital, Correlation Ventures, Ecosystem Ventures, Founder Collective
- Seed, Jun 15, 2011, $1.8M — Atlas Venture, Longworth Venture Partners, Egan Managed Capital, Correlation Ventures, Ecosystem Ventures, Founder Collective

## Investors

- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Seed, Series A
- Longworth Venture Partners (https://capitalatlas.ai/funds/longworth-venture-partners) — Seed, Series A
- Egan Managed Capital (https://capitalatlas.ai/funds/egan-managed-capital) — Seed
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Seed, Series A
- Ecosystem Ventures (https://capitalatlas.ai/funds/ecosystem-ventures) — Seed
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed
- St. Cloud Capital (https://capitalatlas.ai/funds/st-cloud-capital) — Seed
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A
- Genesis Partners (https://capitalatlas.ai/funds/genesis-partners) — Series A
- Gimv (https://capitalatlas.ai/funds/gimv) — Series A
- Maverick Ventures Israel (https://capitalatlas.ai/funds/maverick-ventures-israel) — Series A