# Jeeng

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jeeng-2

- Industry: Internet
- Headquarters: New York, US
- Website: www.jeeng.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Aug 1, 2016)
- Investors on record: 3

## About

Jeeng is a US-based company specializing in monetization and personalization solutions for publishers, enhancing their advertising revenue through targeted ad placements.Jeeng, founded in 2010 in New York, offers innovative advertising solutions for publishers. The company has secured funding through multiple rounds, with the latest being an Add-on round of USD 100.00 mn led by OpenWeb Technologies Ltd. Jeeng has completed 4 deals with its most recent deal finalized on January 26, 2023. The company was co-founded by Aryeh Mergi and Matt Thazhmon, with Jeff Kupietzky serving as the CEO.Jeeng specializes in monetization and personalization solutions for publishers, offering core products such as Jeeng AdFill®, Jeeng AdServe, and Jeeng Renderer. These solutions empower publishers to optimize advertising space, fill vacant ad slots with targeted content, and engage their subscribers effectively. By utilizing their own data, publishers can deliver personalized ad placements through email newsletters, web platforms, and push notifications, reaching over 150 million unique opt-in subscribers across North American and international markets.Jeeng operates under a B2B revenue model, providing advertising solutions to publishers and advertisers. Their services, including Jeeng AdFill, focus on maximizing revenue opportunities by automatically filling vacant ad slots. The transaction structure is performance-based, ensuring clients pay only for effective ad placements. Jeeng's solutions integrate seamlessly into existing advertising systems, enhancing revenue streams for both publishers and advertisers while delivering measurable outcomes for their campaigns.Following the acquisition by OpenWeb Technologies Ltd. in January 2023, which was valued at USD 100 mn, Jeeng plans to leverage this investment to enhance its product offerings and expand its reach. The funding will be utilized to broaden their customer base of over 100 million active users and 1,000-plus publishers. As part of their growth strategy, Jeeng aims to explore new market opportunities and further develop their existing solutions to better serve their clients' needs.

## Funding rounds

- Seed, Aug 1, 2016, $0.5M — TA Ventures, 500 Global, Krypton Venture Capital

## Investors

- TA Ventures (https://capitalatlas.ai/funds/ta-ventures) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Krypton Venture Capital (https://capitalatlas.ai/funds/krypton-venture-capital) — Seed