# Jebbit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/jebbit

- Industry: Software
- Headquarters: Boston, US
- Website: www.jebbit.com
- Total disclosed funding: $19M
- Latest round: Series B (Apr 8, 2019)
- Investors on record: 7

## About

Jebbit, Inc., located in Boston, specializes in empowering brands with solutions for data-driven marketing through interactive customer engagement. Their platform enhances understanding of customer preferences and behavior, optimizing marketing strategies for better results.Founded in 2011 in Boston, US, Jebbit, Inc. provides interactive marketing solutions focused on first-party data collection. The company has undergone strategic pivots, adapting its offerings to meet evolving market needs. Tom Coburn leads the company as CEO, and it has raised a total of USD 70.00 mn, with the most recent funding round being a GROWTH round on July 10, 2024, supported by investors including K1 Investment Management and Vista Equity Partners.Jebbit's core offering is an interactive platform designed for data-driven marketing strategies, enabling businesses to collect first-party data through quizzes, surveys, and guided journeys. This AI-powered solution helps organizations better understand their audience while optimizing marketing spend through predictive analytics and segmentation. The company caters to a range of industries with clients such as Essity and Hearst Media, focusing its services primarily in North America and Europe.Jebbit operates on a subscription-based revenue model, allowing clients to access its suite of marketing tools tailored to their specific needs. The ongoing partnership fosters strong client relationships, supporting real-time data activation and audience segmentation, ultimately driving customer acquisition and retention through its flagship platform.The recent acquisition of Jebbit, Inc. by BlueConic Inc. in July 2024 aims to enhance their customer data platform, facilitating talent acquisition and product innovation. The integration is expected to support expansion efforts into additional markets, particularly in North America and Europe, leveraging the latest funding to scale operations and introduce new offerings.

## Funding rounds

- Series B, Apr 8, 2019, $12M — K1 Investment Management, Alumni Ventures Group, Manifest Investment Partners
- Series A, Jul 26, 2017, $5.1M — WGI Group, Manifest Investment Partners, Orbit City Ventures
- Seed, Aug 9, 2013, $1.8M — Boston Seed Capital, Data Point Capital

## Investors

- Boston Seed Capital (https://capitalatlas.ai/funds/boston-seed-capital) — Seed
- Data Point Capital (https://capitalatlas.ai/funds/data-point-capital) — Seed
- WGI Group (https://capitalatlas.ai/funds/wgi-group) — Series A
- Manifest Investment Partners (https://capitalatlas.ai/funds/manifest-investment-partners) — Series A, Series B
- Orbit City Ventures — Series A
- K1 Investment Management (https://capitalatlas.ai/funds/k1-investment-management) — Series B
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series B